Head of Paid Search
Lucas James Talent Partners - chicago, IL
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THE OPPORTUNITY We are excited to grow our Digital team, specifically our paid search practice! The Head of Paid Search position is at the heart of our digital business, providing a unique link between strategy, planning, buying, and analysis functions. This leader will be able to work collaboratively with Executive Leadership, Client Services (and Clients), Data Analytics, Media, and Operations teams. The successful candidate will be empowered to directly plan, strategize, build, execute, and optimize PPC media campaigns across diverse business portfolios while running the overall search practice and managing a team. This employee will be exposed to multiple areas of media including media mix modeling, data analysis, traditional media planningbuying (TV, Radio, Print, etc.), social media teams, programmatic trading, and be a leader of a fast-growing team. JOB RESPONSIBILITIESExhibit thought leadership and ongoing innovation with all clients and internal teams on Paid SearchLeverage expertise to drive company revenue by way of client ROIROAS within the mediumManage, develop, and grow the paid search team driving to accomplish bigger and better things for our clienteleGrow client business via surpassing KPIs, delivering insights, and building relationshipsLeverage campaign management and business intelligence toolsBe the Key Driver for the Search practice to deliver award-winning results, foster innovation, and rapid acceleration towards the cutting edge within SearchConsistently demonstrates a focus on improving process and workflow, including (but not limited to) task automation, tool adoption, utilization of globally sourced resources, etc.Builds + maintains relationships with senior-level agency partners (Google, Microsoft, etc.) to facilitate training, education, and other miscellaneous support needs on behalf of the assigned clients and teams.Contributes andor leads business development efforts when required.Work with other Marketing departments to aid in any of the following: Ad operations, Pre-campaign Analysis, Post-campaign insight reporting, Troubleshooting, Media POVs, and media insights.QUALIFICATIONS10+ years of Paid Search experience w management experienceAgency or client-side experience preferableDemonstrated experience scaling paid search teams and clientsGoogle, Bing expertisecertifications (incl. shopping); Amazon a plusExperience with tagspixels + GTMExcellent, polished presentation skills; comfortable in client-facing roleStrong mathematical and analytical skills are essentialThe ability to work with large datasets in Excel files and BI internal toolsA working knowledge of statistical models A start-up mind-setAttention to detail and a proactive problem-solving mentalityStrong communication skills and an ability to work both independently and contribute within a team environmentExperience with DSP, Social Media buying platforms preferredAlignment with our core valuesA can-do attitude to provide energy, drive, and enthusiasmA dream to grow your career as the company scalesWHAT WE VALUE IN OUR PEOPLEHonestyIntegrityTreat Each Other with RespectWe Treat Our Clients Businesses Like They Are Our OwnBENEFITS & PERKSComprehensive benefits package that includes health, vision, and dental insurance, with generous employer contribution Ongoing education & trainingOpen office and casual work atmosphereCompany sponsored events & team building experiences
Created: 2024-10-05