Associate Director, Performance Analytics

Job Description Why Hearst? Hearst Magazines' portfolio of more than 25 powerful brands in the U.S.-including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics-inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social, and print, reaching nearly 139 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 260 magazine editions and 200 websites around the world and, together, we are reinventing publishing for the 21st century. Your Impact: The Associate Director of Ad Performance Analytics will be responsible for designing and implementing measurement tools to highlight key performance indicators for digital campaigns sold by Hearst Magazines. They will manage reporting and analytics vendors to generate campaign level insights and organize those insights into actionable benchmarks for our suite of ad products. The Associate Director of Ad Performance Analytics reports into the Campaign Management team within Ad Revenue operations. They will use their understanding of digital advertising, campaign workflows and data structures to build dashboard environments and evangelize capabilities. They will be responsible for communicating concise insights, trends, and measurement strategies to a broad audience, ranging from Technical to Client-facing. This role reports to the Senior Director, Campaign Management. Responsibilities What You'll Do: Own and manage a series of vendor partnerships to help Hearst Magazines quantify campaign performance. Deeply understand the primary data sources and measurement methodology for each partner. Develop a roadmap between Revenue Operations needs and our vendor partners to bring new capabilities to the teams on schedule. Lead the development of reports and dashboards to help introduce these capabilities to the teams at scale. Design solutions that meet the needs of a scaled organization, taking into consideration the end users and their goals. Work across the Revenue Operations leadership team to ensure that capabilities in development meet the teams' requirements. Design processes to help train and evangelize those new capabilities across the organization. Partner with teams across the Hearst Magazines Advertising department to develop performance tracking strategies for new products. Support the development of measurement, including KPIs and reporting methodologies, to advance ad product and campaign goals. Create controls to manage and assure data accuracy, quality, and timeliness to ensure end users have confidence in the solution set. Understand the "pitch to pay" life cycle within the Advertising department, including roles, responsibilities, and systems used. Keep an eye on the future, understanding trends and new market capabilities. Qualifications Who You Are: Minimum of 5+ years of related work experience, preferably in media and/or digital marketing. Direct practitioner in digital ad operations at a media or publisher a plus. 2+ years of team management experience Expertise in Microsoft Excel required. Strong analytical skills, including the ability to analyze raw data, draw conclusions, and make recommendations based on forecasted outcomes Time management and collaborative team skills Some knowledge of statistics software, R and/or SAS, and/or database management skillset such as SQL Excellent verbal and written communication skills, with ability to convey technical findings in layman's terms Proven ability to surface and present insights to inform media planning and optimization Proven ability to improve campaign measurement, especially via the implementation of innovative KPIs Proven ability to exert influence in highly collaborative work environments Expert on statistical concepts relevant to optimization, as well as scientific testing in live media environments Entrepreneurial drive This role requires the position to be located in New York, NY with an in-office presence of 3 days a week. The base salary for this role is between $113,000 to $135,000 annually. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. #LI-AH1

Created: 2024-10-19