Senior Analyst, Multicultural Insight and Analytics

Description Position at GroupM Investment THE ROLE Here at GroupM, the Inclusive Insights & Analytics team is a specialty group that integrates data + culture + marketing strategy. We're looking for a dynamic data driven Sr. Analyst to join energetic marketing consultants focusing on analytics and strategy. Working across the GroupM portfolio of agencies, we take a data first approach in identifying and quantifying the impact growth segments (i.e., Hispanic, African American/Black, Asian and LGBTQ+) have on our client's business. As a data agnostic marketer, you will utilize a variety of data sources (proprietary and secondary) to tell compelling, multi-dimensional stories of who consumers are, how best to reach them, and how clients can relevantly engage with them to grow their business. If you find challenging the status quo and no two days being the same exciting - this job is for you! YOUR IMPACT •Well versed on qualitative and quantitative research tools and methodologies. •Experience with a variety of data sources needed to generate strong consumer insights (MRI/ Simmons, IRI Nielsen Data, Mintel, YouGov, NPD, Brand Health Metrics, etc.) •Will manage multiple projects/ assignments independently from start to completion. •Provide support in client account management and special projects. •Interface with key internal stakeholders & vendors and advocate on behalf of team. •Bring new ideas and creative solutions to challenges. •Strong awareness of cultural shifts trends and how they impact business. YOUR QUALIFICATIONS •Educational and/or ample professional experiences within the Media/Marketing Research, Analytics, Marketing/Data Strategy space. •Proficient in Microsoft Office (very strong in Excel) and data visualization (Tableau, Power BI etc.) •Capable of building data driven presentations independently (i.e. PowerPoint) •Ability to translate data into actionable insights and cohesive narratives. •Strong time management and organizational skills. •Possess a positive attitude and willingness to step out of your comfort zone. •Equally successful working independently and collaboratively. •Must be reliable and proactive. •Strong attention to detail. •Dashboard building and reporting capabilities preferred. The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.

Created: 2024-10-19