Demand Generation Specialist
Mutual of Omaha Mortgage - irvine, CA
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Are you interested in joining a company culture where accountability, top performance, and teamwork are valued and rewarded? Dedicated to insightful design and superior craftsmanship, Mutual of Omaha Mortgage is setting a new standard in home lending and customer experience. Mutual of Omaha Mortgage is looking for a Demand Generation Specialist to assist in managing the demand generation efforts within our growing department. Campaign Strategy and Execution: Assist in creating comprehensive plans to drive awareness and generate qualified leads. Support tailoring strategies to the mortgage industry's target audience and market dynamics. Identify new partners and opportunities for our lead generation programs. Help develop lead nurturing programs to guide prospects through the sales funnel. Collaborate with content teams to produce engaging and informative materials relevant to mortgage customers. Contribute to understanding and mapping the customer journey to identify opportunities for engagement. Search Engine Optimization: Support the creation of SEO plans tailored to the mortgage industry to improve organic search rankings and increase website traffic for high-intent keywords. Align SEO strategies with company goals and target audience needs. Assist in developing effective link-building campaigns to enhance domain authority and search rankings, including identifying backlink opportunities through outreach and partnerships. Utilize tools like Google Analytics and Google Search Console to track website performance, traffic trends, and keyword rankings. Use SEO tools (e.g., SEMrush, Ahrefs) for analysis and strategy development. Ensure all SEO activities comply with search engine policies to prevent penalties. Online Reputation Management: Regularly monitor the company's online reputation across review sites, forums, and news outlets. Engage with both positive and negative feedback to improve customer relationships and resolve issues. Assist in promoting positive content and mitigating negative publicity. Identify opportunities to differentiate the company positively in the market. Marketing Automation: Assist in managing various aspects of the email and SMS marketing platforms. Contribue to planning, executing, and optimizing campaigns to effectively reach and engage the target audience. Support the integration of marketing automation tools with Salesforce CRM. Ensure all email templates and landing pages comply with CAN-SPAM Act, web accessibility standards, and ADA requirements. Preferred Qualifications: Bachelor's degree in Marketing, Business, or a related field, or equivalent business experience required. 2+ years of experience in demand generation, digital marketing, or SEO roles. Experience with CRM tools such as Salesforce, including integration with marketing automation platforms. Knowledge of website CMS platforms such as WordPress, basic understanding of HTML, and familiarity with SEO best practices for web content. Strong analytical skills with the ability to interpret data and make data-driven decisions. Solid organizational skills and a results-oriented, collaborative work style. Excellent communication skills, both written and verbal, with attention to detail.
Created: 2024-10-01