Field Marketing Specialist
Halfday Iced Tea - los angeles, CA
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Responsibilities:Manage the top-notch execution of Halfday's sampling plan in the SoCal marketResponsible for planning and executing all event support, demo campaigns, grassroots sampling and product seeding in SoCalProactively identify opportunities for Halfday in SoCal, focusing on key brand pillarsMaintain constant awareness of what's on trend, while finding natural ways to integrate HalfdayRecruit, hire, train and manage part-time brand ambassadors with the support of the National Activation Manager, building a positive and collaborative work environment that thrives on having fun and focuses on hitting goalsCreation and maintenance of a SoCal activation calendar, responsible for scheduling brand ambassadors needed to execute against planned samplings and local initiativesProvide regular reports and insights on sampling performance, highlighting successes and areas for improvementWork closely with cross-functional teams to ensure field marketing efforts are integrated seamlessly and support company growthCollaborate with retail partners to execute in-store marketing initiativesSupport national events & tradeshows as neededBe the face of the brand within the SoCal regionQualifications:Proven experience in field marketing and event management, preferably in the beverage industryAt least 1 year of management or team lead experience Clean driving record and reliable transportationPrior experience with company vehiclesHigh energy that is contagious to those around youStrong leadership and team management skillsProficiency with managing a field marketing budgetExcellent communication, presentation, and negotiation skillsAbility to analyze data and derive actionable insightsAbility to adapt and be flexible in an ever-changing sampling environmentStrong project management and multitasking abilitiesExcellent communication and presentation skills Travel is a requirement, at times by airplane and may include overnight staysAbility to work nights and weekends with some occasional holidaysAbility to lift up to 50lbs at once, pertaining to product cases or event materialsABOUT US Halfday has classic iced tea flavor with modern ingredients. Only 3g of sugar and 8g of prebiotics for gut health. THE TEAMCo-founder and CEO, Kayvon Jahanbakhsh, was diagnosed with ulcerative colitis when he was a freshman in college. Losing over 80 pounds, he was forced to dramatically change his diet to focus on his gut health.It's that moment when Kayvon realized how difficult it was to find products that would help him on this journey that he could enjoy. That's where the idea for Halfday prebiotic iced tea was born - with the purpose to make digestive wellness more delicious, fun and accessible.Kayvon enlisted the help of classmate & best-friend Mike Lombardo to develop an iced tea that tasted nostalgic, but without all of the junk. Each can of Halfday has 8g of prebiotic fiber, with only 3g of sugar.
Created: 2024-09-30