Ecommerce Manager
Wondercide - round rock, TX
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eCommerce ManagerTHE COMPANYWondercide was founded 15 years ago by Stephanie Boone when her dog Luna became ill from what her vet suspected was conventional flea and tick treatments and monthly pest control services. Stephanie knew there had to be a better way and set out on a mission to invent a plant powered alternative. Today, Wondercide offers a comprehensive line of plant powered pest control solutions for your pets, yard, home, and family with +50,000 5-star reviews on Amazon. Wondercide, based in Austin, TX, is a privately held, high growth, and digitally native consumer packaged goods company that has an omni-channel presence and is expanding into specialty brick & mortar and beyond. The company is a vertically integrated organization where sales, marketing, creative content, customer service, innovation, procurement, mixing, production, fulfillment, and more are all done in-house. This allows the team to control their own destiny from a multi-year roadmap down to quality of execution via operational excellence.We are a close-knit, highly collaborative team of "˜doers' who operate in an entrepreneurial and KPI driven environment. Grit, Action, Curiosity, Ownership, and Insight are the five operating values we embody in our day-to-day work.At Wondercide, we're driven by a Fierce Love® for families. We wake up every day inspired by our mission to protect families of every kind, everywhere from pests with safe, effective pest control solutions. We work with Mother Nature to deliver plant-powered products that promote well-being. We do this so families can live long, happy, and healthy lives together. We believe in doing whatever it takes to protect those we love...and that when you know better, you should do better. Our promise to customers: they'll never have to go it alone. We're in this together and we'll be there to support each step of the way.THE POSITIONThe eCommerce Manager will report to Wondercide's Director of Brand Growth and play a critical role in delivering on our growth ambition and mission. In this role you will be responsible for the overall performance, growth and profitability of our .com channel. This is a high-impact, hands-on role where you will have full ownership of and accountability for our .com PL, managing everything from driving traffic and conversion on site to post-purchase followup in order to maximize lifetime value. You'll develop and execute strategies that maximize growth, profitability, and customer satisfaction in a fast-paced, mission-driven and entrepreneurial environment.Key Responsibilities:P&L OwnershipManage the P&L for the eCommerce business, identifying opportunities to drive revenue, margin, and profitability expansion over time. A healthy PL will allow us to continue to deliver on our mission.Measure revenue generation and costs on all initiatives to validate positive returns on resources and investments related to site activities.Traffic GenerationDevelop and execute a multi-channel traffic generation strategy to increase paid and organic traffic, including but not limited to, PPC, SEO, email and SMSWork closely with the Growth team to coordinate efforts across PR, social media, influencer, brand ambassador and affiliate programs to generate high-value traffic to the site.Plan and manage the promotions calendar, coordinating with cross-functional teams to ensure timely and effective execution of promotional activities.Conversion & Site Optimization Continuously optimize the eCommerce site for performance, user experience, and conversion rate. Build a multi-phase roadmap driving both new functionality, technical improvements, creative execution and content, prioritizing initiatives and collaborating with design and development teams to execute.Implement AB testing, UX improvements, personalization, and other best practices to enhance the customer journey and significantly boost site performance. Develop and manage subscription offerings, analyze performance and identify learnings to date, focusing on customer acquisition, retention, and lifetime value.Data Analysis, Testing & ReportingAbility to interpret first-party data and site analytics to translate customer insights into successful marketing programs that drive trial & repeat.Analyze consumer browsing and shopping behavior data to develop and implement strategies to increase site traffic, conversion, and order values.Conduct research, analyze data on performance and make data-driven recommendations for improvement. Monitor customer feedback, reviews and ratings to identify areas of improvement and implement strategies for enhancing consumer satisfaction and retention.Build and update dashboards and regularly report on key metrics, trends, and opportunities for growth.Cross-Functional CollaborationLead all e-commerce project management, customization needs, and future enhancements of the e-commerce websiteAbility to work well with a cross-functional team consisting of marketing, creative design, customer service, IT and finance. Critical to maintain alignment on goals and support a seamless execution of eCommerce initiatives.Smart, adept and conversant in communicating strategy and tactical updates to the team and stakeholders."˜Bring the outside in'Stay current with industry trends and best practices in eCommerce. Leverage professional network to accelerate learning and inspire new tests Identify relevant capabilities, tools, partnerships, etc that can unlock growth potentialRequirementsProven experience driving sustained, profitable revenue growth of a B2C .com channel7+ years of experience in ecommerce managementStrong, broad understanding of the full digital marketing toolkit across channels Strong project management skills and technical understanding of system integrations that support an e-commerce business.Excellent analytical and problem solving skills and experience with data-driven decision makingEntrepreneurial mindset with a passion for driving growth and innovationProficient in Shopify and GA4, with strong skills in data analysis, AB testing, UXUI design knowledgePreferred additions skills include (helpful but not required):Consumer packaged goods industry experienceExperience using Attentive, Yotpo, ReCharge, and RebuyFamiliarity with data analytics using Lexer, Decile, and Black CrowExperience in AB and multivariate testing using VWOWhat's in it for you:Work with a passionate, entrepreneurial team that will support you and help you succeed.Be a part of a powerful mission-forward cultureWork in a new, state-of-the-art facilityEnjoy a fully stocked kitchenBring your dog to work!Plenty of learning and development opportunities.This position is based in Round Rock, TX at the new Wondercide headquarters with a hybrid option available for consideration. Here at Wondercide, we celebrate, support, and thrive on diversity and inclusion. We're a proud Equal OpportunityAffirmative Action Employer. If you're interested in joining the Wondercide Pack, apply today!
Created: 2024-09-30