Conversion Optimization Analyst

Position SummaryThe Conversion Optimization Analyst will drive the strategic optimization of the company's website, enhancing user experience and increasing conversion rates through data-driven testing, personalization strategies, and deep user behavior analysis. This role directly impacts online sales growth by improving key performance metrics such as conversion rates and customer retention.Essential Functions and AccountabilitiesConversion rate improvement (measured monthlyquarterly)Increase in average order value (AOV)Reduction in bounce ratesCustomer lifetime value (CLV) growthSuccessful execution of AB and multivariate testsReduction in cart abandonment ratesTime on site and engagement metricsSupport decision-making regarding website optimization strategies by analyzing data and recommending actionable improvements.Generating and analyzing data from the website and passing insights to marketing, sales, and product teams to inform broader business strategiesManage and refine the web optimization process, implementing AB tests, and feeding results into broader digital marketing strategies.Education and Experience Requirements2-4 years' experience web conversion and optimizationBachelor's in marketing, IT, Data science or similarCertifications in google analytics, CRO, UXUI and AB testing preferredPreferred QualificationsRequires fast-paced responsiveness to ongoing performance analysis and frequent test execution to improve site metrics.Ability to collaborate with design, content, and development teams as necessary to implement strategies.Ability to navigate diverse customer behavior, interpreting data, and collaborating with cross-functional teamsExperience working in internetecommerce environment preferred.Direct Response Marketing background is a plus.Strong analytical and data interpretation skills. - Deep understanding of conversion rate optimization (CRO) tools and techniques. - Collaboration skills to work effectively across departments. - Creativity and innovation in approaching optimization challenges. - Adaptability and problem-solving in a dynamic digital environment. - Results-driven with a focus on continuous testing and improvement

Created: 2024-10-19