Marketing Assistant

The Marketing Assistant will support location management & the US LBM Marketing team in organizing & executing various marketing events & promotions to support the company/'s products, services, & local relationships. This role will be integral in fostering customer relations & enhancing our brand image through special events, social media engagement, promotional campaigns, logistics management, & division-specific program management. What you will do Assists in gathering & analyzing market research data to understand target audiences, competitors, & industry trends, providing valuable insights for marketing strategies. Complete various marketing operation projects with the Marketing Manager Assists in the creation of marketing collateral, such as brochures, flyers, promotional materials, & social media content pre- & post- event, ensuring consistency with the brand/'s identity. Help manage social media accounts by creating & scheduling posts, responding to comments, & monitoring engagement metrics. Monitor & track event-related metrics, providing insights & recommendations for optimization. Collaborate with location managers for event planning & coordination of marketing events, helping to develop timelines & budget plans, ensuring alignment with marketing objectives. Support the execution of events by assisting with on-site setup, registration, & coordination of event activities. Serve as a point of contact for event attendees, vendors & partners, providing assistance & information as needed. Assist in preparing post-event reports summarizing key metrics, outcomes, & lessons learned. Manage division-specific programs, which may include distribution of season tickets, perk account management & analysis, etc. Coordinate ordering & shipping of promotional merchandise to various locations. Provide general administrative support to the marketing team, including scheduling meetings, preparing reports & managing correspondence. Education Qualifications High School Diploma or GED required. Experience Qualifications Previous experience in marketing, event coordination or administrative support role preferred. Skills & Abilities Understanding of fundamental marketing concepts & knowledge of digital marketing channels & tactics. Familiarity with market research methodologies, including quantitative & qualitative research techniques, data analysis, & interpretation. Proficiency in using various software tools & platforms, including Microsoft Office Suite, social media management tools, email marketing software, & analytics platforms. Ability to adapt to changing priorities, market trends, & business needs while maintaining a positive attitude & delivering high-quality work. Strong written & verbal communication skills to convey ideas clearly & effectively in marketing materials, presentations, & interactions with team members. Ability to collaborate effectively with cross-functional teams, including marketing, sales, product development, & external partners. Competencies Organizational Savvy - Maneuvering comfortably through complex policy, process, & people-related organizational dynamics Action Oriented - Taking on new opportunities & tough challenges with a sense of urgency, high energy, & enthusiasm Collaborates - Building partnerships & working collaboratively with others to meet shared objectives Communicates Effectively - Developing & delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences Prioritizing - Planning & prioritizing work to meet commitments aligned with organizational goals. Plans & Aligns - Planning & prioritizing work to meet commitments aligned with organizational goals Travel Requirements Occasional travel to local sites for content capture for social media reels. Depending on the event, non-standard business hours may be required on event days.

Created: 2024-10-19