Vice President of Marketing

Our client is at the forefront of real estate AI technology with the world's first commission-free home-buying platform. With this revolutionary breakthrough, the real estate industry will never be the same. Their AI buyer's agent simplifies the home-buying experience for customers, resulting in a seamless, efficient manner. Our clients are not just building a company; they are creating a new era in real estate where technology and innovation drive the future. We seek a dynamic and visionary VP of Marketing to join their trailblazing team. This is not just a job; it's an opportunity to take charge of transforming the real estate market. If you live and breathe marketing, thrive in a fast-paced environment, and have a history of building and executing go-to-market strategies, we want you on our team. As our VP of Marketing, you will be at the forefront of our mission, driving the success of our revolutionary platform and product. What you'll be doing- • Communicate seamlessly between all external vendors and internal marketing teams, ensuring alignment and synergy across all marketing initiatives. • Drive and lead the product's go-to-market efforts, positioning it as the premier tool for home buyers worldwide. Develop and implement comprehensive go-to marketing strategies, driving company growth through innovative, data-driven initiatives aligned with business objectives. • Build and maintain the corporate brand, ensuring consistency, innovation, and market relevance aligned with the corporate goals. • Building relationships with stakeholders and the media to implement public relations strategies. • Design and execute robust marketing strategies that drive user engagement, growth, and retention. • Optimize the conversion funnel, enhancing user experience and maximizing conversion rates. • Leverage marketing analytics to inform strategy, making data-driven decisions to drive performance. • Oversee and enhance SEO efforts to improve visibility and organic reach. • Build and mentor a high-performing marketing team, hiring talent smarter than yourself to foster a culture of excellence and innovation. • Establish and drive key performance indicators, including user acquisition, conversion, and customer acquisition cost (CAC). Qualifications • 5+ years experience in a senior management role, preferably in a startup or entrepreneurial environment. • 7-10 years of digital marketing experience working on products (software-based companies) • Marketing software products and subscription sales • Experience at either a marketing/ad agency or a product subscription-based software (SaaS/ PaaS / LaaS) company

Created: 2024-11-02