Digital Strategy Director - E-COM & RETAIL
Grain Group - new york city, NY
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DIGITAL STRATEGY DIRECTORGrain Group accelerates the growth of the world's most ambitious brands. By aligning business insights with ROI-driven marketing - we unlock the competitive edge that allows clients to disrupt categories and reimagine industries. Our team is led by strategic thinkers and doers with diverse backgrounds in business, media, technology and finance. What does the fastest selling spirits brand have in common with a revolutionary global private education venture? Ambition. Grain works with brands that are comfortable being uncomfortable. We don't chase trends - we build dynamic roadmaps that allow clients to traverse the ever-evolving consumer and digital landscape. Grain Group is seeking a Digital Strategy Director to lead a high-performance team of growth marketers, creatives, media planners, and data scientists in developing and implementing media strategies to drive concrete business growth for top-tier brands. The Director must demonstrate strong consultative insights, internally and externally, and display the necessary leadership to lead holistic planning across Grain's portfolio of clients across Media (Programmatic, SEM, Social, and ShopperE-com), AnalyticsBusiness Intelligence, and Performance-Driven Creative. This role includes developing and managing effective delivery media strategies based on known client's business objectives and managing client expectations and communication throughout the duration of the engagement.Responsibilities:• Account Managemento Develop a strong understanding of the client's products, competition, industry, marketing goals and objectiveso Act as the chief architect of the delivery strategy, testing strategy, forecast, and plan for key accounts within your categoryo Analyze performance data and site analytics to develop insights for use in quarterly and annual business reviewso Be responsible for all client budgets and ensure they are being spent effectively and as scheduledo Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification• Team Managemento Lead team to achieve targeted performance KPIs and provide assistance including optimizations and campaign troubleshootingo Develop initial staff estimates, submit estimates for approval, and review estimated hours vs. actual hours to ensure accounts are being serviced at the correct levelo Coordinate strategies with internal teams (ADs, CIS, Organic) to develop fully integrated campaignso Collaborate with client teams and agency partners to ensure client goals are meto Provide support and recognition for your team and effectively foster teamwork that drives motivation and retentiono Participate in the training, individual development, on-boarding and mentoring of staff• Practice Innovationo Think creatively and develop innovative tactics and offerings to advance the practiceo Actively contribute to corporate initiatives, automation projects, process changes, and roll-outso Stay current with industry trends, best practices and discusses potential impact with team on client worko Create POVs, best practices, and assist in developing process documentso Maintain positive relationships with search engines, understand search engine services, capabilities, and requirementso Provide support to Finance Department for billing and search engine invoicingQualifications:• A minimum of 10 years of relevant Digital Media, Paid Search, E-Commerce, Social experience, or related media planning experience required, with focus on team leadership and client management• Fortune 100 client facing strategic experience preferred• Ability to think strategically and drive solid results to grow the business• Strong data analytics and strategy background• Prior experience managing a team a must; demonstrate ability to train and grow junior members of a team and serve as a mentor• Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork• Experience with third party ad-serving and media optimization & reporting tools: DoubleClick CM360, Datorama, etc• Exhibit passion through appropriate participation in team, agency, and industry initiatives• Proficiency with Microsoft Office (Excel, Word, PowerPoint) & Google Suite Products• Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail• Enjoy working in a fast-paced and collaborative environment
Created: 2024-07-03