Community Relations Liaison

Overview:   Position SummaryThe Business Development Liaison is also responsible for strengthening relationships with prospects, family members, influencers and referral sources via education, offering solutions, gaining trust and serving as a trusted resource. This position plays a vital role in qualifying prospects from clinical, situational, and financial perspectives and strategically applying appropriate tactics to proactively manage and convert prospects to admissions/move-ins. This role operates within a dynamic, challenging, competitive and changing healthcare landscape which demands a high level of creativity, focus, communication skills, speed and the ability to overcome objections and obstacles. The Business Development Liaison is responsible for actively promoting the organization in order to maintain a positive reputation within the medical community and the general community, while actively seeking out and identifying new programs and services to meet the changing needs within the marketplace. The Business Development Liaison is responsible for reaching and sustaining targeted SNF occupancy goals and corresponding activities to achieve said goals. Essential Functions, Key Duties, & ResponsibilitiesIdentify, develop, strengthen and maintain referral sources to facilitate and drive qualified SNF referrals to the health care center, including post-acute, rehabilitation, long-term care and memory support programs.Build relationships with case managers, discharge planners, social workers, key clinicians, surgery schedulers, practice managers, physicians, specialists and key community influencers to grow census primarily within the SNF, but also throughout the campus. Maintain a consistent visible presence within these locations to increase the likelihood of immediate referrals and top of mind awareness.Develop an in-depth understanding of the campus programs and services in order to accurately highlight the clinical capabilities during discussions with referral sources.Build relationships in collaboration with other members of the sales team including but not limited to key influencers/decision makers representing senior-focused entities (centers, agencies and collaborations).Serve as a member of the transition of care team as it relates to vulnerable patients that are at risk for readmission or those that could benefit from home visits.Accompany residents to specialist and/or physician appointments as a matter of best practice and/or to serve as an ambassador of care to create a stronger relationship with the specialist, physician, practice manager, surgery scheduler or staff.Participate in the daily census meeting with the Admissions Coordinator and report daily goals and sales call strategies to the leadership team to maximize efficiencies. Participate in post-acute and preferred provider works by attending network meetings, serving on committees, reviewing outcomes and key indicators with network officers on a regular basis, identifying network needs, recommending solutions, and implementing best practices, programs and services.Participate in weekly campus calls, weekly and/or monthly corporate calls to address census trends and actionable strategies. Participate in census strategy and update meetings. Attend select community-based networking meetings by maintaining an active and visible presence representing the campus.Maintain a pulse on the primary and secondary SNF competitors within the marketplace.Maintain a strong working knowledge of all campus product lines and can deliver an effective and compelling explanation surrounding assisted living, independent living, memory care and/or outpatient therapy offerings.Submit weekly sales call logs, sales pre-call planning guides, follow up, expense logs and other required reporting within the required time frames.Input required information within the CRM daily to ensure record keeping is accurate and up to date for all team members within 24 hours.Perform other duties as assigned.Comply with all policies and procedures and any updates.Position RequirementsEducation: A high school diploma or equivalent, or higher education with relevant experience in healthcare sales or admissions.Licenses/Certifications: N/AExperience:Proven sales experienceKnowledge of healthcare marketingManagement of referral source relationshipsConducting market analysisProficiency in CRM systemsDevelopment of business strategiesSkills & Abilities:• Strong verbal and written communication skills• Exceptional customer service abilities• High attention to detail• Capacity to engage meaningfully with residents, potential residents, family members, and colleagues• Insight into the target market and customer requirements• Skill in identifying business opportunities, fostering client relationships, and effectively closing sales. #LivingJoyfully Min: USD $70,000.00/Yr. Max: USD $80,000.00/Yr.

Created: 2025-04-19