Marketing Operations Specialist, Senior

Your Role The Regulated Marketing team delivers timely, compliant, and helpful communications and materials to our consumer plan members throughout their plan lifecycles. The Marketing Operations Specialist, Senior will report to the Senior Manager of Regulated Marketing. In this role you will manage the end-to-end development and delivery of plan materials and member communications for our consumer business lines: Medi-Cal, Medicare, and Individual & Family Plans. You are a project management and marketing process expert who is as comfortable consolidating copyedits from internal stakeholders as you are creating detailed requirements and data grids for print vendors and digital delivery teams. You will be the one who ensures we deliver mandated materials on time, compliantly, and with a high level of accuracy.Your WorkIn this role, you will:Manage the end-to-end development and delivery of plan materials and member communicationsAct as a liaison between internal and external stakeholders, including creatives, business partners, and vendorsOversee content creation, based on a firm understanding of the state and federal regulations and CMS models, best practices in member communications, internal research from our members and brokers, and input from internal stakeholdersCreate and manage detailed project plans to ensure each phase of a communication is delivered on time, with alignment from all stakeholdersManage jobs in Workfront and occasionally Jira to guide creative, business partner reviews, translations, digital online posting, etc.Develop artifacts such as version grids, bill of materials, and detailed business requirements to ensure successful and accurate creation and deliveryHelp guide and manage production leveraging a basic understanding of print and email methodologiesTake annual and bi-annual compliance trainings in the Medicare, Medi-Cal and IFP lines of businessSupport the creation of materials in alternate languages and formats working with our translation vendorsHelp build and test content inside document automation environments (on select materials)Your Knowledge and ExperienceRequires a bachelor's degree or equivalent experienceRequires at least 5 years of prior relevant experience in marketing, preferably in health careRequires experience with marketing materials development including ability to write clear and well-conceived creative briefsRequires experience with data management (e.g., grids, reporting) to combine datasets and review content for quality assurance using Excel functions (e.g., functions, pivot tables, filters)Requires experience with project management to build detailed project plans for research, creative development, production, and delivery of plan communicationsExperience with Microsoft Office Suite (Excel, Access, Project), Tableau, Adobe Pro, Workfront, Jira, or similar systems strongly desiredExperience with proofreading and auditing materials with strong attention to detail and ability to cross-reference member-level data, version grids and bills of materials smartly against rendered proofs strongly desiredPay Range:The pay range for this role is: $ 89100.00 to $ 133650.00 for California.Note:Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.

Created: 2025-02-05