Commercial Accounts Senior Marketing Manager

What we offer Excellent health benefits plan, which includes medical, vision and dental options 401(k) with company match Company profit sharing plan Generous paid time-off and paid holidays Paid parental leave Company-paid mental health benefit through Headspace 2 free on-site fitness rooms Employee Assistance Program Employee Resource Groups Personal and professional development program Job Summary The Commercial Accounts Senior Marketing Manager is responsible for developing, implementing, and overseeing B2B marketing strategies and programs that align with SERVPRO's goals and objectives and drive business growth and enhance brand presence. Major Duties and Responsibilities Develops and executes comprehensive B2B marketing strategy that aligns with SERVPRO's goals and objectives. Analyzes market trends, customer insights, and competitive landscape to inform marketing strategies and identify new opportunities. Working with the business intelligence team to refresh market data utilized by the business for the commercial vertical. Working with Commercial Accounts leadership to develop and launch Commercial sales programs to the SERVPRO Sales organization. Creates and implements a sales tool kit including a B2B playbook, presentation materials, brochures, client testimonials, and case studies by vertical. Leverages B2B channels with a strong social strategy on LinkedIn and partnering with sales on focused trade show strategies to reach targeted decision-makers in key verticals. Development of a marketing calendar for National Accounts team including key events, social media activities, as well as other marketing related activities Creates, manages, monitors and measures performance of marketing campaigns by vertical to generate leads, increase brand awareness, and drive customer engagement and adjusting as necessary to achieve desired outcomes. Collaborates with sales, product, and other cross-functional teams to ensure alignment and maximize the impact of marketing initiatives. Monitors and reports on the performance of marketing campaigns, providing actionable insights to improve effectiveness and ROI. Provides marketing leadership, program development and launching programs at key events including SERVPRO Convention, Trade Shows, Industry Events and Commercial Sales Summit conferences. Develops strategic frameworks that align with the company's objectives, including market analysis, segment targeting, and executing strategies that maximize ROI. Leads and coordinates multiple projects simultaneously, ensuring timely and successful delivery. Identifies and pursues new business opportunities in a timely fashion. Fosters innovation and creativity in developing unique campaigns and solving problems that will significantly differentiate the brand. Provides strong leadership and guidance to inspire and guide cross-functional teams towards achieving marketing goals. Understands customer needs and behaviors and gathers customer insights to tailor strategies that meet market demands. Utilization of digital marketing tools and platforms for effective marketing management. Required Qualification (Knowledge, Skills, and Abilities) Minimum of 5-10 years of experience in B2B marketing, preferably in a commercial setting developing strategies and comprehensive Marketing programs Strong understanding of digital marketing channels, including email, social media, content marketing, and SEO. Excellent project management and organizational skills, with the ability to manage multiple priorities and meet deadlines. Strong analytical skills with experience in understanding and analyzing market data specific to the Commercial marketplace. Previous experience working in a franchise organization is a plus, cross-functional experience and working in a matrixed environment is desired. Proficiency in marketing automation tools and CRM systems is a plus. Stellar communication skills are essential for conveying ideas and strategies effectively across all levels of the organization and to external stakeholders. The ability to quickly identify and resolve issues is important for maintaining client satisfaction and ensuring the smooth execution of projects. Being adaptable to market changes and new challenges is crucial for staying ahead in a constantly evolving business environment. A robust analytical skill set enables marketing managers to decipher complex data, translate analytics into actionable strategies, and measure the effectiveness of marketing campaigns. Effective time management skills are required to balance multiple priorities and manage time efficiently. Education Bachelor's degree in Marketing, Business or equivalent work experience. About SERVPRO For more than 50 years, SERVPRO® has been a trusted leader in fire and water cleanup and restoration services, mold mitigation, construction, biohazard and pathogen remediation throughout the United States and Canada. Our 2,200+ individually owned and operated franchises are supported by our dedicated headquarters team. We strive to cultivate a professional community that respects and celebrates the things that make us unique, the things we share, and the collaborative spirit we bring to the work we pursue together. SERVPRO is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, gender, sexual orientation, national origin, veteran or disability status.

Created: 2025-02-04