Engagement Marketing Lead - Marketing Consultant - ...

Role: Marketing Program Manager - Communications Location: Irving, TX (Hybrid, 2 days onsite) Position type: 12+ months with high possibility of extension/Conversion as FTE Engagement Marketing Lead - Marketing Consultant - Authorized User Communications Manager's Notes: Existing customer marketing team that supports Client's Card members - HCM marketing Marketing Program/project manager role: Creating the creatives, forcing email communication, Post logins banners on Client's servicing sites, working with internal agency to get the creative work developed, working with legal and compliance for approval, putting together the campaign request documentation team to had off to the execution team that will code build and deploy these communication and then support the project management through the waves of this project. PM background HCM marketing experience Financial/banking domain is preferred but not required Must have a bachelor's degree Email Marketing experience is a must MS Office Interview Process: 1 round As the Engagement Marketing Lead, you will be responsible for the email marketing strategy and implementation for engagement marketing campaigns. In this role, you will be focused on setting up the email marketing strategy, cadence, personalization, creative development and delivery. You will partner with the Customer Management strategy lead and other team members including a variety of cross-functional stakeholders and business areas including the email channel team, Sales Force Marketing Cloud build team, digital product and operations teams to ensure flawless end-to-end execution and a successful launch. Core Responsibilities: Serving as the engagement marketing strategist driving best-in-class customer experiences and a successful launch, the following responsibilities are key to the role: • Leading the development of engagement marketing emails with internal stakeholders • Partnering with internal execution and channel teams on the implementation of the email marketing plan, including setting personalization and test strategies with the email channel management prior to launch • Overseeing email creative development to ensure initiatives are on-strategy, on time and in budget • Tracking email campaign execution progress with the Execution Lead to ensure records are captured within Client's marketing workflow tool to maintain Client's high controls standard • Working across multi-functional teams, such as: • Product and Marketing Strategy team • Email Channel team and Operations • Agencies for creative development and execution • Marketing Information Management and channel teams to influence and coordinate targeting Qualifications • Proven track record in email marketing with 5-10 years of experience required • Experience with Sales Force Marketing Cloud • Experience with Email Results Reporting and Analysis • Bachelor's degree required • Experience working in a fast-paced environment, with strong skills in multi-tasking and prioritization • High energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines • Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities • Creativity and innovation with a focus on constant improvement • Excellent written and oral communication skills • Highly proficient with Excel and PowerPoint presentation • Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus     If this is a role that interests you and you'd like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you!   About ManpowerGroup, Parent Company of:  Manpower, Experis, Talent Solutions, and Jefferson Wells ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands - Manpower, Experis, Talent Solutions, and Jefferson Wells - creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.

Created: 2025-02-01