Associate Vice President of Marketing & Brand Strategy

Associate Vice President of Marketing & Brand Strategy About the Company Thriving private research university IndustryHigher Education TypeEducational Institution Founded1900 Employees5001-10,000 Categories EducationCarnegie Mellon UniversityHigher EducationUniversities Specialties higher educationresearchroboticsartsbusinessengineeringsciencehumanitiescomputer sciencepublic policyinformation systemsartificial intelligenceaiand health About the Role The Company is seeking an Associate Vice President for Marketing and Brand Strategy to join its dynamic and collaborative team. The successful candidate will be a visionary leader with a proven track record in enhancing the reputation of global brands, particularly within the context of higher education and its societal impact. This senior leadership role involves defining and building the brand across various platforms, working closely with the marketing team, and serving as a liaison with academic and administrative partners to ensure a unified and elevated storytelling experience. The AVP will have direct oversight of digital, strategic marketing, creative, web, and multimedia functions, and will be responsible for driving brand campaigns, messaging programs, and strategic initiatives to increase the company's regional, national, and global presence. Applicants for the Associate Vice President for Marketing and Brand Strategy position at the company should be adept at leading through influence, empathy, and consensus-building. The role requires a strong team player and partner who can lead the marketing team towards set goals and objectives. The ideal candidate will work in close collaboration with the Associate Vice President for Strategic Communications to develop and measure integrated marketing communication strategies. This is an exciting opportunity to be part of a new senior management team and contribute to the innovative ways in which the company's story is told. The AVP will play a pivotal role in shaping the future of marketing and communications at the company and must be prepared to meet the challenges of the 21st century in a global, diverse, and ever-evolving educational landscape. Travel PercentLess than 10% Functions Marketing

Created: 2025-01-30