Vice President, Revenue Marketing

Vice President, Revenue Marketing About the Company Leading developer of robotic process automation software IndustryComputer Software TypePrivately Held, VC-backed Founded2003 Employees1001-5000 Funding$200+ million Categories Information Technology & ServicesCloud ServicesTechnologyEngineering SoftwareSoftwareSoftware Development & DesignArtificial IntelligenceEnterprise SoftwareMachine LearningSaaSAutomationAutomation SoftwareProcess ImprovementBusiness EfficiencyBudget OptimizationManufacturingElectrical Supplies Specialties robotic process automationautomation softwarerpaintelligent automationhyperautomationbpoaimlshared servicessapartificial intelligenceocrprocess automationdocument processingand automation Business Classifications B2BEnterpriseSAAS About the Role The Company is seeking a Vice President of Revenue Marketing to spearhead the development and execution of a strategic revenue marketing plan. This pivotal role involves overseeing a wide range of marketing functions, from lead generation to pipeline acceleration, and ensuring that all efforts are integrated across various channels. The successful candidate will be responsible for setting and evaluating KPIs, optimizing marketing budgets, and exploring new channels and technologies to enhance customer acquisition. A key aspect of the role is to lead and mentor a high-performing marketing team, fostering a culture of innovation and collaboration, and working closely with sales, product management, and other stakeholders to align marketing initiatives with the broader go-to-market strategy. Candidates for the VP of Revenue Marketing position at the company should have a Bachelor's degree in marketing, business, or a related field, with an MBA preferred, and at least 10 years of experience in revenue-impacting marketing roles within high-growth B2B SaaS environments. The role requires a proven track record in leading successful demand generation and account-based marketing campaigns, strong leadership abilities, and familiarity with marketing automation tools, CRM systems, AI tools, and data analytics platforms. The ideal candidate will excel in strategic thinking, be hands-on in execution, and possess excellent communication skills. The VP will also be responsible for the end-to-end leadership and management of the Sales Development Representative (SDR) team, including hiring, training, and continuous improvement. Hiring Manager TitleChief Marketing Officer Travel PercentLess than 10% Functions Marketing

Created: 2025-01-30