Senior Vice President, Brand Management, Sports & ...
Confidential - New York City, NY
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Senior Vice President, Brand Management, Sports & Lifestyle About the Company Global brand development company specializing in entertainment, fashion & sports intellectual property ownership IndustryMarketing and Advertising TypePrivately Held, VC-backed Founded2010 Employees201-500 Funding$200+ million Categories AdvertisingBrand MarketingMarketingRetailConsumer StaplesMarketing & Advertising About the Role The Company is seeking an SVP, Brand Management for Sports and Lifestyle. This pivotal role involves the global integration of a major sports and lifestyle brand into the company's portfolio. The successful candidate will be responsible for close collaboration with the Global President, regional leaders, and corporate teams to execute and refine strategies that leverage the brand's heritage and prestige to drive growth and sales. Key responsibilities include developing and leading the territory strategy, managing a multi-million-dollar business, and spearheading new business development initiatives. The role also requires the establishment and optimization of a high-performing team, as well as oversight of brand and marketing management, including partner licensee relationships. Applicants must have a minimum of 15 years' experience in the sporting goods or associated industry, with a focus on brand monetization and development. The ideal candidate will be a visionary leader with deep expertise in footwear, brand licensing, retail, and eCommerce, and possess a robust network within the licensing and retail sectors. Essential skills include executive-level leadership, problem-solving, and a deep understanding of the market and consumer in the assigned territory. The role demands a driven self-starter with excellent communication skills, the ability to work independently, and a strong background in the mechanics of the licensing business model. A bachelor's degree is required, with an MBA being preferred. Hiring Manager TitleGlobal President, Sports & Lifestyle Travel PercentLess than 10% Functions MarketingStrategy
Created: 2025-01-30