Vice President of Revenue & Performance Marketing

Vice President of Revenue & Performance Marketing About the Company Top automated marketing & CRM platform IndustryComputer Software TypePrivately Held, VC-backed Founded2003 Employees1001-5000 Funding$200+ million Categories AppsEmail MarketingMarketing AutomationSoftware Specialties email marketingmarketing automationand sales automation About the Role The Company is seeking a Vice President of Revenue and Performance Marketing to spearhead the development and execution of innovative cross-channel go-to-market (GTM) programs. The successful candidate will be responsible for driving the full-funnel performance investment strategy in close collaboration with the CMO and key GTM partners. This role demands a leader with a growth mindset, capable of simultaneously managing investment strategy, execution, and continuous optimization. The VP will also be tasked with building and leading a high-performing marketing team, fostering strong relationships with GTM partners, and ensuring the alignment of marketing efforts with business objectives. The ideal candidate will be an expert in owned and paid channel strategies, a data storyteller, and a superb communicator, with the ability to influence and drive the marketing team towards a culture of continuous optimization and performance. Applicants for the Vice President of Revenue and Performance Marketing position at the company should have a minimum of 12 years' experience in marketing or a related field, with at least 8 years in a leadership role. Experience in SaaS and MarTech or adjacent industries is essential, as is a proven track record of leading diverse marketing teams. The role requires a candidate who can balance a data-informed approach with the creative aspects of marketing, and who is adept at integrating marketing strategies across the customer lifecycle. The VP will be expected to have a strong background in both SMB and Enterprise B2B marketing, and to be an authentic and conscious leader with a builder mindset. The position is pivotal in driving the company's marketing growth engine, and the successful candidate will be instrumental in optimizing the customer experience and improving conversion, performance, and brand affinity. Hiring Manager TitleCMO Travel PercentLess than 10% Functions Marketing

Created: 2025-01-30