Vice President of Product Marketing

Vice President of Product Marketing About the Company Top telehealth provider for education institutions IndustryHospital & Health Care TypePrivately Held, VC-backed Founded2017 Employees201-500 Funding$51-$75 million Categories EmailHealth CareHospitalMedicalSoftware About the Role The Company is in search of a Vice President of Product Marketing to lead the charge in driving growth and retention through strategic messaging, positioning, sales enablement, and competitive insights. The successful candidate will be a key figure in the organization, working closely with cross-functional teams to develop and communicate comprehensive messaging for the company's product offerings, particularly in the B2B higher education market. This high-impact role requires a leader who is customer-obsessed, a compelling storyteller, and adept at both high-level strategic thinking and detailed execution. Responsibilities include defining and evangelizing value propositions, spearheading go-to-market strategies, and leading new product launch and enhancement communications. The VP of Product Marketing will also be instrumental in enabling sales and business development teams, creating client and internal-facing materials, and managing customer retention campaigns. Applicants for the Vice President of Product Marketing position at the company should have a Bachelor's degree in marketing, business, or a related field, with at least 8 years' of product marketing experience in a B2B leadership role, preferably with a focus on education. The role demands a professional with a proven track record in identifying market trends, collecting competitive intelligence, and delivering measurable results. Strong project management and cross-collaboration skills are essential, as is the ability to work with diverse audiences and drive consensus around go-to-market strategies. Experience in agile marketing, Salesforce, and Hubspot is preferred. The ideal candidate will be adept at pivoting between strategic thinking and execution, and will thrive in an environment with a high level of ambiguity. Hiring Manager TitleChief Marketing Officer Travel PercentLess than 10% Functions Product Marketing

Created: 2025-01-30