Vice President, Programmatic Agency Development

Vice President, Programmatic Agency Development About the Company Leading insurance provider IndustryMarketing & Advertising TypePrivately Held Founded2006 Employees51-200 Categories Marketing & Advertising Specialties advertisingmarketingnational video networkand national video network Business Classifications B2C About the Role The Company is seeking a VP, Programmatic Agency Development to play a pivotal role in the strategic leadership and revenue generation of its programmatic business. The successful candidate will be responsible for shaping and executing the programmatic strategy, with a focus on creating new revenue relationships. This includes the development of programmatic partnerships with major agency holding companies, large key programmatic agencies, and brands. The role demands a deep understanding of the programmatic trading space, extensive experience with DSP platforms, and the ability to connect advertising inventory with brand needs. The VP will also be tasked with educating internal teams on the programmatic landscape, identifying key partners, and driving the implementation of a programmatic strategy to meet revenue goals. Applicants for the VP, Programmatic Agency Development position at the company should have a BA/BS degree and at least 7 years' of media industry experience, with a minimum of 5 years' in business development within the programmatic trading space. The role requires a candidate with a passion for digital media monetization, strong knowledge of advertising technology, and the ability to negotiate deals and think strategically. The ideal candidate will have existing relationships with decision-makers at advertising agencies and technology companies and must be a strong cultural fit for a customer-focused, fast-paced, and results-oriented environment. Key skills include programmatic knowledge, organizational and time management skills, and the ability to work collaboratively with leadership. The role is demanding and dynamic, with a focus on driving revenue and staying at the forefront of the programmatic advertising industry. Hiring Manager TitleSVP, Managing Director Travel PercentLess than 10% Functions Business Development

Created: 2025-01-30