Director of Growth Marketing

About us:💖 Fast growing retail start-up based in LA, hiring our first Director of Growth Marketing, exciting opportunity to pioneer a new shopping platform. Perfect for go-getter candidates with an entrepreneurial spirit.💖 offe market is a new off-price retail marketplace where we sell excess and overstock inventory and pass the savings onto our customers (up to 80% off brands like Ganni, Baggu and Lisa Says Gah)! We're known as "Gen-Z's TJ Maxx".💖 This is an exciting opportunity to get in on the ground floor at a fast-growing retail startup. The ideal candidate has an entrepreneurial mindset, is energized by the opportunity to shape the future of retail, and is a builder ready to go above and beyond.Location: Los Angeles / Hybrid / or New York preferredResponsibilities:✨ Growth Marketing Strategies: Collaborate with our team to define our marketing strategies and priorities to drive Brand Awareness and Customer Acquisition✨ Brand Strategy: Elevate the brand's identity and messaging. Ensure a consistent brand aesthetic across all platforms. Explore opportunities to strengthen and expand our brand presence.✨ Influencer and Ambassador Program: Develop and launch content creation opportunities with influencers and brand ambassadors✨ Media Outreach and Brand Partnerships: Build relationships with media outlets and brands to optimize co-marketing opportunities and features✨ Creative Production: Lead the creation and execution of integrated brand marketing campaigns, including digital, in-store, social media, PR, and traditional advertising✨ Events and Activations: Develop and execute unique, brand-forward in-person activations to connect with our consumers✨ Community Growth and Management: Engage with our consumers to drive returning customer repurchase rates and social sharing✨ Optimize ad channels: Scope out new channels, test audiences and performance while optimizing budget and spend✨ Reporting and analysis: Identify trends, assess performance, and make data-driven recommendations to drive sales through marketingQualificationsExcellent written and verbal communication skillsStrong Microsoft Excel skills3+ years in growth marketing preferably at a startupCreative and strategic thinker, ready to test and innovateProactive, organized, data-driven, and results-orientedPassionate and knowledgeable about the retail industryBachelor's degree in relevant fieldBenefitsHealth and wellness benefitsPaid vacation timeGenerous merchandise discountsExciting growth opportunities!If this sounds like a good fit for you, please email with the subject line Director of Growth Marketing with Resume and/or Cover Letter.

Created: 2025-01-24