Marketing Automation Specialist (Temp) - Marketo

Job Description for: Marketing Automation SpecialistIdeally seeking a local candidate 3x a week in Carlsbad. If you are not local, but have a deep background in Marketo, and on pacific timezone, will consider for remote.Job PurposeAdministrator of the marketing automation platform and marketing attributionsystem.Job SummaryResponsible for the execution and assist with the management of marketing automation system, Marketo, and marketing attribution system, Marketo Measure. Assist with the management of online marketing programs related to email marketing and digital campaigns.Duties: (Additional Duties May Be Added As Needed) Administrator of the marketing automation system, Marketo, to assist the Senior Manager, Digital Marketing maintain system configuration, launch campaigns, send emails, monitor and execute program activities, as well as troubleshoot. Administrator of marketing attribution system, Marketo Measure, to assist the Senior Manager, Digital Marketing maintain system configuration, its integration with other systems, and execute marketing analytics reporting as needed. Help devise the departments email strategy to improve marketing campaign ROI. Build email programs by setting up program assets in Marketo (email templates, landing pages, forms, lists, and campaigns). Lead quality assurance process for email marketing campaigns (QA checklist, proofreading and testing). Maintain brand and email design standards to ensure Marketo adoption through team training, SOPs and processes. Coordinate master email calendar, scheduling and approving emails, recommending the cadence, controlling communication limits to ensure correct and appropriate distribution of emails, verifying successful sends and tracking lead delivery. Maintain lead management (creation of leads, list loads, sync, scores, alerts, triggers) and cleanliness of data including email deliverability, subscription management, GDPR and CAN-SPAM compliance, and de-duplication process. Report performance metrics in routine meetings to present insights and recommendations for optimization (A/B testing, landing pages, etc.). Assist with the development of lead scoring methodologies to track demographic and behavioral data to help sales prioritize activities, enhance audience segmentation strategies, and more efficiently use dynamic content. Administrator the Marketo platform to manage roles and permissions for all Marketo users. Develop training and onboarding programs for the department to ensure scalability, efficiency, best practices, and innovative approaches. Together with other Marketing Mangers, develop onboarding campaigns, triggers and nurture flows for new product launches. Proactively review, analyze, report, and communicate performance metrics for all nurture campaigns." Act as liaison with other departments (field mapping), Business Intelligence (reporting), Product (connection to product and webstore), IT and other teams as required. Consult with Google Analytics data to deliver actionable insights to internal stakeholders that will increase the success of marketing outcomes.QualificationsTo perform this job successfully, an individual must be able to perform each essential dutysatisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Strong technical, analytical, verbal, and interpersonal communication skills Strong data analysis skills and working with data to uncover insights. Acute attention to detail and strong proofing skills Flexibility in handling many tasks/projects at once. Strong organizational and self-project management skills. Ability to work independently with little supervision. Strong problem solving and conflict management skills. Sense of urgency to meet deadlines and proactive follow through. Ability to discuss technical matters with a non-technical audience. Proactive in analyzing performance and making improvements. Team player who enjoys interacting with othersEducation And/or Experience Bachelors degree in marketing or business (preferred) Marketo Certified (preferred) 2-4 years of experience as an administrator of Marketo or other email marketing automation system (Pardot, HubSpot, Eloqua, etc.) Experience with developing and maintaining Marketo integration with CRM ( preferred), and other marketing technology. Thorough understanding of email marketing best practices, marketing metrics, and marketing analytics. Experience analyzing data and summarizing takeaways. Understanding of lead nurturing, sales funnel, and strategies to optimize lead conversions. Excellent verbal and written communication skills. Experience with Microsoft Excel, PowerPoint, and Word. As well as Google Analytics. Experience making basic edits in HTML.Physical DemandsThe physical demands described here are representative of those that must be met by a Servant Leader to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Regularly required to sit and talk or listen while performing duties. Frequently required to use arms, hands, and fingers. Occasionally required to stand and walk. Occasionally lift and/or move up to 10 pounds. Occasionally required to attend events.Work EnvironmentThe work environment characteristics here are representative of those a Servant Leader encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions." The Servant Leader is subject to inside environmental conditions, such as in a typical office, with no hazardous or significantly unpleasant conditions.In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.BenefitsCreative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service. Applicants must be authorized to work in the U.S.Email Your Resume In Word ToLooking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:allie.reilly@Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : AR18-1833716 -- in the email subject line for your application to be considered.***Allie Reilly - Lead RecruiterFor this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.Creative Circle will consider for Employment in the City of Los Angeles qualified Applicants with Criminal Histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.This job was first posted by Creative Circle on 12/17/2024 and applications will be accepted on an ongoing basis until the position is filled or closed.Creative Circle is an Equal Opportunity EmployerAll qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.,

Created: 2025-01-20