Vice President, Demand Generation

Vice President, Demand Generation About the Company Well-established SaaS company IndustryInformation Technology and Services TypePrivately Held About the Role The Company is seeking a Vice President of Demand Generation to lead the strategic and tactical execution of outbound programs aimed at acquiring new customers and expanding the sales pipeline. The successful candidate will be responsible for the end-to-end management of integrated multi-touch campaigns, digital components, nurture streams, and targeted account programs. This role demands a dynamic, cross-group collaborator with a strong background in B2B technology marketing, at least 8 years' experience in demand generation, and a minimum of 3-5 years' of hands-on expertise with marketing automation and CRM platforms. The VP will own the lead journey, manage the email automation platform, and work closely with key stakeholders to ensure the success of the demand generation strategy. Key responsibilities for the Vice President of Demand Generation include developing campaign strategies, creating materials to support programs, and continually refining content to optimize results. The role requires an analytical mindset, a proven track record in executing integrated campaigns, and experience in managing digital ads. The ideal candidate will be a strong project manager, capable of handling multiple workflows, and will be expected to establish scalable processes to ensure best practices in campaign management. Collaboration with sales operations, providing analytics on database health, and contributing to the overall demand generation strategy are also integral to the position. The candidate should be ambitious, curious, and have a "can-do" attitude, with a focus on execution and continuous improvement. Travel PercentLess than 10% Functions Marketing

Created: 2024-11-13