Marketing Director

About Viva Voce: Visible. Valid. Valued.We are Viva Voce"”a vibrant, global community where fashion finally gives space to the unheard, the unseen, and the underestimated. We are a private equity funded startup born with a global vision while debuting in the U.S, powered by a collective of industry experts, community influencers, serial entrepreneurs, technology innovators, and fashion changemakers.Our hybrid ecosystem merges the digital and physical: immersive community platforms, pop-up spaces, live shopping experiences, and collaborative campaigns that bring fashion into a new era.At Viva Voce, we don't just design clothes"”we design space. Space to show up. Space to belong. Space to be seen and celebrated. We are fashion that listens, evolves, and reflects the people it serves. We are global in reach, personal in purpose, grounded in truth, and fueled by investment. We're here to change not just how clothes fit"”but how fashion makes people feel. One voice, one story, one perfectly-fitted outfit at a time.Marketing Director | Position OverviewViva Voce is looking for a bold, purpose-driven Marketing Director to lead the strategy and execution of our global brand during a key phase of growth and launch. You'll craft campaigns that spark awareness, build deep community, and inspire cultural connection"”bringing our inclusive vision to life across every platform.Reporting directly to leadership, you'll oversee 360° marketing efforts, guiding all channels from storytelling and digital to experiential and PR. You'll manage high-impact milestones including our flagship Atlanta pop-up (June) and NYC brand reveal (September), while ensuring consistent, human-centered messaging in between.This role is perfect for someone with a passion for cultural marketing, who thrives at the intersection of storytelling, innovation, and real-world impact"”and who knows that brand-building is also community-building.Just as importantly, you will lead our community-building efforts, understanding how to listen deeply, design for real needs, and create spaces where individuals feel seen, celebrated, and empowered. You will steward a new kind of fashion storytelling"”powered by real people and rooted in real lives.Key ResponsibilitiesLead and execute 360° global marketing campaigns across digital, social, experiential, and PR"”from concept through execution.Translate Viva Voce's vision, mission, and values into tactical marketing strategies that resonate locally and globally, driving both impact and scale.Integrate community engagement across all initiatives; build authentic narratives that center real people and experiences.Develop and refine go-to-market strategies, brand positioning, and creative expressions in close partnership with product, commercial, and creative leads.Provide broad leadership across Product, Digital, Trade Marketing, Creative, and Brand Communications, guiding cohesive brand execution.Manage ATL/BTL marketing with a digital-first approach"”leveraging Paid Social, PPC, Display, CRM, SEO/SEM, and more.Optimize performance with clear KPIs, reporting, and ongoing data analysis.Own product launches, event marketing, and regional activations that drive both connection and conversions.Must-Have Qualifications7+ years of experience in brand-driven, e-commerce, or consumer-facing marketing roles.Bachelor's degree or equivalent experience in Marketing, Communications, or related field.Proven experience in brand management, merchandising, and global campaign development.Deep understanding of inclusive marketing and community-first storytelling.Expertise in multi-channel campaign execution"”including influencer and experiential.Skilled in budgeting, forecasting, and analyzing revenue data to support business goals.Strong grasp of celebrity/cultural trends and how they intersect with brand.Excellent communicator and cross-functional collaborator.Strategic leader and team player with sharp organizational and project management skills.Proficient in Google Workspace, Slack, AI tools, and Microsoft Office.Why Be Part of This Exciting ProjectAt Viva Voce, youre not just taking a job"”you're joining a movement. As a funded startup led by a globally diverse team of creatives, entrepreneurs, and strategists, we're redefining what inclusive fashion looks and feels like. It's more than marketing"”it's cultural change, wrapped in creativity, style, and joy This is your chance to: Shape how a values-driven brand shows up in the world, Lead with creativity, autonomy, and a sense of purpose, Collaborate with industry pioneers building something that's never been done, and see your work come to life through powerful storytelling and IRL experienceOur Commitment to DiversityAt Viva Voce, inclusivity isn't just what we champion"”it's who we are. We are proud to be an equal-opportunity employer that celebrates and embraces the diversity of all voices, backgrounds, and lived experiences. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, ethnicity, national origin, disability, age, marital status, protected veteran status, or any other legally protected status.We are committed to cultivating a team that reflects the diverse communities we serve"”because when everyone belongs, we all thrive. If you're passionate about making fashion more human, more inclusive, and more equitable, we'd love to hear your voice.To Apply:Please apply through LinkedIn Jobs or send your resume, portfolio, and cover letter to chathushka.amarasinghe@.

Created: 2025-04-21