Product Marketing Manager

About the CompanyDo you want to make a difference in the lives of people and their pets? What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions? If this is how you see your career, HICC is the place to be!About the Role We're looking for a Product Marketing Manager who's focusing on the front end of product marketing"”someone who lives for great product launches, thrives on cross-functional hustle, and loves helping sales teams win. This isn't a behind-the-scenes strategy-only role. You'll be in the mix: shaping go-to-market plans, getting products into customers' hands, and making sure everyone has what they need to shine.What You'll Be Doing End-to-End Product Launch ManagementYou'll lead the execution of go-to-market strategies for new product launches, ensuring all teams (product, marketing, sales, ops) are aligned and on track. This includes everything from timelines and deliverables to tracking and adjusting the execution as needed.Cross-functional CoordinationCollaboration is key! You'll be the glue that holds together multiple teams"”working with product development, marketing, sales, and supply chain to ensure launch readiness. You'll manage inter-team communication and help facilitate decisions on marketing campaigns, product positioning, and distributionSales EnablementYou'll own the toolkit that empowers sales team to tell the product story: think sell-in decks, launch briefs, one-pagers, training docs, and FAQs. You'll also lead internal rollouts and make sure our teams feel confident and ready.Market & Competitive Insight Keep a pulse on category trends, competitor moves, and consumer behavior. You'll gather insights to support launches, refine positioning, and help the team stay ahead of the curve.Support Portfolio Renovation, Pack Changes, and Geographic Rollouts:This includes managing packaging changes, renovations, and expanding product availability into new geographic markets"”ensuring these initiatives are executed smoothly and aligned with the broader GTM strategy.Post-Launch Performance & OptimizationAfter launch, your work is not done. You'll dig into what worked (and what didn't), collect feedback, and work with teams to optimize future efforts.What We're Looking For 3-6 years in product marketing, brand marketing, or category management"”ideally in CPG/FMCG, retail, or DTCProven success leading product launches from concept to shelf/digitalExperience working with sales teams or marketingOrganized, proactive, and comfortable managing multiple stakeholders and timelinesBonus if you've worked with syndicated data (Nielsen) or in omnichannel/eCommerceWho You Are A strong communicator with a knack for clarity and simplicityNaturally collaborative and energized by cross-functional teamworkCurious, analytical, and always looking to improve the playbookComfortable moving fast, figuring things out, and keeping everyone alignedHICC America Corp. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, color, religion, sex, sexual orientation, gender identity, national origin or age.HICC America Corp. has adopted a drug-free workplace policy. Working under the influence of drugs or alcohol is not permitted.Any employment offer from HICC America Corp. is contingent upon the candidate having and maintaining a valid U.S. Work Authorization status throughout employment.

Created: 2025-04-21