Marketing Manager

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segmentsLead the execution of marketing programs from start to finish, leveraging internal support and driving collaborationAnalyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategiesCreate, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tacticsPartner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tacticsResponsibilitiesHelp develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assetsConceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channelsManage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales supportGather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leadsIdentify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordinglyPresent ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgetsRequired skills and qualificationsProven success in developing marketing plans and campaignsExcellent written and verbal communication skillsStrong project management, multitasking, and decision-making skillsMetrics-driven marketing mind with eye for creativityExperience with marketing automation and CRM toolsPreferred skills and qualificationsBachelor's degree (or equivalent) in marketing, business, or related fieldProficiency with online marketing and social media strategyProven success in designing interactive applications and networking platformsWillingness to travelEstablished contacts in mediaJob ***** Full-time***** $70,000.00 - $150,000.00 per year**401(k)Dental insuranceHealth insurancePaid time offVision insurance**Monday to Friday

Created: 2025-04-21