Digital Marketing Platform Analyst

Northeast Georgia Health System is rooted in a foundation of improving the health of our communities.About the Role:Job SummaryThe Digital Health Analyst plays a crucial role in supporting and optimizing digital health initiatives across multiple platforms such as Epic, Kyruus, and PressGaney. This position is responsible for utilizing digital tools to design, track, analyze, and improve digital campaigns and strategies to ensure they align with the company's business goals. This role requires a strong understanding of both the technical side of digital health technologies and how they integrate with operational workflows and user experience. The Digital Health Analyst is expected to evaluate situations or data with a deep, analytical approach and balance both technological capabilities and real-world implementation needs. Additionally, this role requires continuous learning and adaptability, as new technologies may need to be understood and evaluated for their value and impact on the business. While the primary focus is on analysis, the Digital Health Analyst may also take on light project management responsibilities and coordinate with internal and external teams to drive project success.Minimum Job QualificationsLicensure or other certifications:Educational Requirements: Bachelors Degree in a related field of study or equivalent experience required.Minimum Experience: 4+ years experience with digital health related platforms, telemedicine or similar field.Job Specific And Unique Knowledge, Skills And AbilitiesWorks collaboratively with system users, technical staff, other IT groups and vendor support resources in solving complex problemLeads project and develops/executes the NGHS project management methodology for a business application projectWorks at direction of Digital Health Director to assist in implementation and maintenance of digital health platformsFollows system testing protocols and partners with IT teams to support standardized methodology for testing major system functions before system changes/upgrades are moved to production environmentFollows system training protocols and partners with IT teams to catalogue support materials related to implementation of system changes like routine updates, troubleshooting, issue resolution and product enhancementCoordinates resources as appropriate on user requests for changes, enhancements, additions, etc. to ensure feasibility, quality and appropriateness for the system involvedDevelops an understanding of customer operations/department operations and systemsPartners with the IT Business Intelligence and Data Analyst teams to discuss reporting needs, and identify and develop reporting tools and dashboards for users, leaders and overall programPartners with department leaders to redesign processes and maximize the use of digital health toolsProvides exceptional customer service to external/internal requestsEssential Tasks And ResponsibilitiesWorks with IT project managers and analyst teams in implementations of new systems, system upgrades and enhancement of current system functionalityStrong analytical and product management skills, including a thorough understanding of how to interpret customer business needs and translate them into application and operational requirementsDemonstrates sound technical judgment and competent technical skills with ability to troubleshoot complex issuesDemonstrates strong communication skills, both written and verbal; includes customer interactions and technical documentationWorks independently with users to define concepts and under direction of project managersDemonstrates leadership skills by mentoring other team members and resolving complex problemsActs as an Application Consultant, providing leadership for platform adjustments and enhancementsMust be able to function in a dynamic environment subject to changes in schedules and priorities while working on multiple projects/ issues concurrentlyAble to develop and maintain good working relationships and to interact positively and productively with teams within the department and outside of the departmentOther duties as assignedPhysical DemandsWeight Lifted: Up to 20 lbs, Occasionally 0-30% of timeWeight Carried: Up to 20 lbs, Occasionally 0-30% of timeVision: Occasionally 0-30% of timeKneeling/Stooping/Bending: Occasionally 0-30%Standing/Walking: Occasionally 0-30%Pushing/Pulling: Occasionally 0-30%Intensity of Work: Frequently 31-65%Job Requires: Reading, Writing, Reasoning, Talking, Keyboarding Environment and Working ConditionsOSHA Category III: Job classifications in which the normal duties do not entail predictable or unpredictable contact with blood or other potentially infectious or hazardous materials.Working at NGHS means being part of something special: a team invested in you as a person, an employee, and in helping you reach your goals. NGHS: Opportunities start here.Northeast Georgia Health System is an Equal Opportunity Employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

Created: 2025-04-21