Marketing Manager

Palm Coast Sales is a leading grill and outdoor living product specialty sales and distribution company that distributes product throughout the Southeast US.Role and ResponsibilitiesThe ideal Marketing Manager at Palm Coast Sales is a hard-working, creative, and detailed-oriented individual who will drive marketing and partner with our sales team and brand partners to increase sales!The Marketing Manager will be responsible for leading, coordinating, and executing the marketing strategy and budgets for Palm Coast Sales. This will include event planning and support, digital and social media management, and traditional marketing and communication efforts in reaching B2B customers and supporting our vendor marketing programs.  The role will also include managing the company's website, social media accounts, email campaigns, and promotions. The ideal candidate is a dynamic team player with a creative mind and digital expertise as well as traditional marketing experience that can help us refine, evolve and grow our marketing initiatives. This candidate is hungry, ready to go above and beyond, and is seeking opportunity for growth as our company and marketing initiatives evolve. Very importantly - this candidate should love food, outdoor cooking, and gathering friends and family to share a great meal!This is a full-time position located in Jupiter, FL.  Open to remote or hybrid work for the right candidate. Specific responsibilities include:Develop marketing strategies & plans that align with the company's objectivesCreate marketing budget and plan for co-op utilizationCreate and manage the marketing calendar, including online initiatives, brand promotions, in-person events, and product demosEvaluate and recommend events, marketing activations, and sponsorships to help build our brandsOrganize, plan, and support execution of sponsorships, events, and culinary experiences, and provide in-person support of marketing activations throughout the sales territory.Oversee event marketing to ensure we are driving attendance through digital/social/traditional media, capturing leads, and passing leads to the appropriate teams to drive salesCreate, implement, and manage social media strategy, including creating and capturing content from events and from other sources to build an active presence on social media and grow our followingInvestigate partnerships with restaurants, hotels, and influencers to drive local marketing and salesUpdate website as needed, including videos, news posts, new products, etc. Monitor website performance and ensure optimal performance, including SEO, security updates, plug-in, theme updates, and Google AnalyticsCreate and distribute effective e-blasts and campaigns that inspire customers to read and take action; increase open/read ratesMaintain and update email databaseProvide analytics and marketing campaigns resultsDesign (or oversee design of) marketing materials and sales assetsEnsure adequate supplies of marketing materials (brochures, POP, catalogs, etc.) are maintained and distributed to sales representatives and customersCoordinate tradeshows and events - product delivery, signage, attire, promotions, giveaways and sponsorshipsAdd products to eBay storeCoordinate review and approval of creative materials and placementsMake recommendations on ways to improve or increase the success of marketing efforts Other duties as assignedPreferred Qualifications and SkillsBachelor's degree and minimum five years' relevant experience Experience performing a wide variety of marketing functions, including building marketing strategies and budgets to email marketing, social media and events; B2B experience preferredEntrepreneurial mindset with a strong desire to help drive growthExcellent verbal and written communications skillsStrong time management and organization skillsDetail-oriented and proactive with demonstrated ability to work independentlyExpert use of website management, including WordPress, as well as content optimization for SEOBasic design skills using Adobe Creative Suite, Canva, or other programsExperience with external documents such as newsletters and email blasts including an understanding of email marketing concepts and metrics and email software such a Constant Contact or similarExperience using social media platforms including Facebook, Instagram, X, YouTube, and TikTokUnderstand and evaluate social media KPI'sDemonstrated experience with Microsoft Office applications, including Word, Excel, Outlook, and PowerPointAbility to travel as needed to support off-site eventsBenefitsHealth, dental, and vision insurance benefits after 60 days of employment401k with matching after one year of employment7 paid holidaysPTO for Vacation/sick daysEmployee discounts on products!!!

Created: 2025-04-15