Director of Marketing and Operations

About Peterson AcademyPeterson Academy is a rapidly growing educational platform committed to delivering the highest quality ideology free educational content. Peterson Academy offers world-class Ivy League-level education for a fraction of the price of traditional university.The RoleWe are seeking a Director of Marketing and Operations to join our leadership team at a pivotal moment. Reporting directly to the CEO and COO, you will be entrusted with amplifying our marketing efforts and ensuring seamless execution across the organization. We are a startup, this is not a role for the faint of heart"”it demands a rare blend of strategic vision, creative horsepower, and a relentless drive to get things done. You'll shape campaigns that resonate with our audience, oversee operational workflows, and track results with precision.Key ResponsibilitiesMarketing Strategy & Ideation:Develop bold, innovative marketing campaigns (e.g., billboards, digital ads, partnerships) that build on our organic momentum and amplify our reach.Collaborate with the CEO and COO to refine and execute high-level marketing ideas, ensuring alignment with our brand's voice and values.Identify new channels and opportunities to drive growthExecution & Leadership:Oversee the end-to-end execution of marketing initiatives, ensuring deadlines are met and quality remains exceptional.Build and manage a small, high-performing team (or external partners) to bring campaigns to life.Partner with operations to streamline processes and eliminate bottlenecksPerformance Tracking & Optimization:Establish clear KPIs for all marketing efforts and operational initiatives, delivering regular reports to leadership.Analyze campaign performance (e.g., ROI on Meta ads, billboard impact) and iterate to maximize results.Leverage data to inform decisions without losing sight of the human element that defines our brand.Take ownership of key operational priorities"”whether it's logistics, vendor coordination, or internal workflows"”to ensure the company scales efficiently.Act as a problem-solver and executor, stepping in wherever needed to keep momentum strong.Who You Are7+ years in marketing and/or operations, ideally in a high-growth company or startup environment.A creative thinker who can ideate campaigns that cut through the noise, paired with the operational grit to make them happen.Comfortable with ambiguity"”you thrive in a fast-paced setting where you're building the playbook as you go.Data-driven but not dogmatic; you balance numbers with intuition and understand what moves people.Aligned with Peterson Academy's ethosExperience with scaling brands through diverse channels (e.g., paid ads, outdoor media, partnerships) is a major plus.Highly conscientiousCompensation & BenefitsBase Salary: $180,000 - $250,000, commensurate with experience.Performance Bonus: Opportunity for additional compensation tied to revenue growth and campaign success.[Full healthcare, potential for partial remote work]How to ApplySend your resume, a brief note on why you're the right fit, and one marketing idea you'd bring to Peterson Academy to careers@

Created: 2025-04-15