Senior Director of Marketing

Aware, a global leader in biometrics software products, solutions, and services, is seeking a Senior Director of Marketing to join the Aware Team. Reporting to the CEO, you will lead the marketing team to continued success. The Director of Marketing works closely with our marketing, sales, and product teams to educate, engage and excite our strategic accounts about Aware as well as develop and implement larger demand generation and nurturing campaigns.The Senior Director of Marketing will partner with the sales team, customer success, revenue operations, partner team and product to drive sales pipeline and revenue through account-targeted programs. This role will be a critical resource in creating engagements with strategic accounts through multiple channels. They will have the overall responsibility for planning and executing a multitude of marketing programs - e.g. content marketing, conceiving and hosting customer events, account intelligence gathering, targeted ads and demand generation programs. This role pioneers marketing strategies to keep pace with evolving organizational needs and external market opportunities, all to support Aware's growth globally.Essential Job FunctionsOwnership of the Aware brand strategy, working with company leadership to execute the long-term brand vision.Build and lead the company's account-based marketing (ABM) programs.  Design and execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments.Own Aware's content strategy & roadmap, working with marketing team members to execute a comprehensive content plan.Work closely with revenue leadership on product enablement, including development of product marketing strategy in support of Aware's revenue go-to-market.Develop and execute measurable demand creation programs that drive revenue through a direct field-based sales team and through resellers.Define the end-to-end lead management process in conjunction with revenue operations, including lead capture, nurturing via portfolio marketing and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)Own execution of Aware's industry event plan and direct management of the teamForecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle lengthEvaluate, select and manage outside vendors that contribute to demand creation programs, while collaborating with sales operations on company's tooling portfolio.Identify internal and external resources for use in marketing execution for strategic accountsLead Aware's marketing performance presentation to company leadership.Manage overall programs budget and work with cross-functional digital marketing and team members to execute campaigns.Provide administrative support where and when required to ensure the smooth running of the Demand Generation initiatives; assist with various campaigns, setting up chosen tools & SFDC campaigns.Note: In addition to the Essential Functions, also performs similar work-related duties as assigned.Qualifications and ExperienceBachelors degree in Marketing or a related field; or equivalent experience10+ years B2B marketing experience with a focus on target/named account-focused programs in an account-based marketing and/or demand generation roleMarketing experience in biometrics and/or digital identity technology companies preferred, SaaS marketing experience is required.You have acquired new logos, expanded their footprint, increased wallet-share and driven cross-sell/upsell opportunities in defined customer segments & verticals3+ years of B2B digital/inbound marketing including content marketing, social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndicationPrevious experience owning an annual event plan and budget.Competent in all areas of marketing including strategy, plans, sales enablement, thought leadership and demand generationAptitude for leveraging digital marketing, digital advertising, and sales acceleration tools and technologiesData-driven and proficient with extracting analytic insights to segment audiences and optimize effortsExceptional negotiation and problem-solving skills; flexibility and adaptabilityTeam player with a proven ability to collaborate, communicate, share and generate ideas, and seamlessly lead local and remote teamsExperience with Hubspot and SalesForce requiredWe evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.

Created: 2025-04-15