Marketing Manager

Verituity is seeking an experienced and strategic Marketing Manager to lead our marketing efforts and drive brand awareness, demand generation, and customer engagement. The ideal candidate will have a proven track record of developing and executing marketing strategies within the fintech or SaaS industries. This role requires a blend of creativity, analytical thinking, and leadership to position Verituity as a market leader in intelligent payouts.This is a hybrid role offering 3 days a week of in-office work and 2 remote days. The targeted annual salary range for this Director level position is $120,000 - $130,000 plus comprehensive benefits package.ResponsibilitiesDevelop and execute a comprehensive marketing strategy aligned with Verituity's business objectives.Lead brand positioning and messaging to differentiate Verituity in the market.Oversee demand generation efforts, including the website, digital marketing, content strategy, SEO, and paid campaigns.Drive thought leadership initiatives, including whitepapers, blogs, webinars, and industry events.Manage marketing analytics and reporting to track performance and optimize campaigns.Collaborate with sales, product, and customer success teams to align marketing efforts with revenue goals.Lead PR and media outreach to enhance Verituity's visibility in the industry.Develop and manage the marketing budget, ensuring efficient allocation of resources and ROI on investments.Stay ahead of industry trends and emerging technologies to maintain a competitive edge.QualificationsBachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.7+ years of experience in marketing leadership roles, preferably in fintech, SaaS, or payments.Strong understanding of digital marketing, demand generation, and branding.Proven ability to lead and scale marketing teams.Excellent written and verbal communication skills.Data-driven mindset with experience in marketing analytics and performance measurement.Experience with marketing automation tools (e.g., HubSpot, Marketo, Pardot) and CRM platforms (e.g., Salesforce, Hubspot).Ability to work from the McLean, VA office 3 days a week

Created: 2025-04-13