Product Marketing Manager : Digital Surgery : Medical ...

Our client is a global leader in digitally enhanced performance guided surgery with a flagship multi-arm AI enabled surgical robotic platform commercialized all across the globe. Now under the umbrella of one of the largest global market leaders in surgical innovation, our client is rapidly expanding US & OUS operations in effort toward launching their 2nd generation digital surgery eco system.We are seeking a results-driven US marketing manager to lead post-commercialization marketing efforts for our innovative FDA-approved soft tissue surgical robotics platform. This role focuses on market adoption, customer engagement, and revenue growth through strategic marketing initiatives, working closely with sales, clinical teams, and key opinion leaders (KOLs).Key Responsibilities:Marketing Strategy & Execution: Develop and implement targeted marketing strategies to drive demand, adoption, and utilization of the surgical robotics platform across hospitals, ambulatory surgery centers (ASCs), and healthcare systems.Sales Enablement: Collaborate with sales teams to provide compelling marketing collateral, sales tools, and training programs that effectively communicate clinical and economic value.Customer Engagement & Education: Design and manage surgeon education programs, including peer-to-peer events, workshops, and webinars, to accelerate customer adoption.KOL & Physician Relations: Build and maintain strong relationships with KOLs and early adopters to support advocacy, thought leadership, and real-world clinical validation.Market Insights & Competitive Intelligence: Gather customer feedback, monitor industry trends, and analyze competitor activities to refine positioning and marketing strategies.Brand & Product Positioning: Define and execute branding initiatives that differentiate the surgical robotic system in the competitive landscape.Data-Driven Performance Management: Track and measure marketing campaign effectiveness, customer engagement, and return on investment (ROI) using KPIs and analytics.Qualifications:Experience: 5+ years in downstream medical device marketing, preferably in surgical robotics, capital equipment, or soft tissue surgery.Education: Bachelor's degree in marketing, business, life sciences, or a related field; MBA preferred.Skills:Strong strategic marketing and commercial execution skills.Experience in surgeon engagement, KOL management, and sales enablement.Ability to translate complex clinical benefits into compelling marketing messages.Strong analytical and problem-solving skills with experience in market segmentation and competitive intelligence.Collaborative mindset to work cross-functionally with sales, clinical, and R&D teams.Proficiency in marketing automation, CRM, and data analysis tools.

Created: 2025-04-13