Product Marketing Manager

About the roleReporting into marketing but sitting at the intersection of marketing and product, the ideal candidate will be a motivated, curious self-starter with experience developing a deep understanding of customer and market needs and leveraging them to implement strategies that drive user adoption and engagement. The ideal candidate comes from a background in SaaS.An important and highly-visible member of the team, this is an excellent opportunity for someone to drive real, immediate impact. This is a hybrid role based out of our New York City office and reports to our VP of Marketing.Responsibilities Develop a deep and thorough understanding of our products, personas, clients, competitors and industry trendsEstablish key product positioning, messaging, and competitive differentiation across our full product portfolioIn conjunction w. Product, regularly conduct market research, competitive research, and customer research, using findings to stay ahead of industry trends, understand customer needs, and identify opportunities for innovation and differentiationCollaborate closely with the Customer Success & Sales team to create compelling sales tools, materials, and presentations to effectively communicate the key value of our products & solutionsLead the creation of product-related content including website copy, case studies, whitepapers, webinars, and blogs that drive demand generation and customer engagementDevelop successful go-to-market strategies for all key product and feature launches, utilizing applicable channels and tactics to drive product adoption, retention, and upsell opportunitiesTrack and analyze key product marketing performance metrics, providing insights and recommendations for continuous improvement.Requirements 5+ years experience in a similar capacity successfully launching and growing EdTech and/or SaaS productsExcellent written and verbal communication skills with a strong ability to create compelling product messaging and positioning that drives adoptionHighly entrepreneurial with a strong desire to learn and growProactive in offering recommendations, going above and beyond, and thinking 3 steps aheadYou"”and those around you"”would label yourself as intuitive, analytical and naturally curious, and not shy about trying new thingsHighly organized with keen attention to detailExperience working in a fast-paced, team environmentAbility to work in our NYC office 3x per week

Created: 2025-04-13