Community Manager (Social, Influencer/Affiliate, ...
Kosterina - New York City, NY
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The BrandThe Kosterina mission is to help people live healthier, more delicious lives. Kosterina is well on its way to being a category leader and household name, trusted for our premium Extra Virgin Olive Oil, and other fresh, nutritious, and delicious Mediterranean ingredients. We are building a multi-channel, multi-category lifestyle brand owning a premium space in the market. Kosterina is a direct-to-consumer and retail brand at an exciting moment in its growth, with a small but mighty team of entrepreneurially minded and highly collaborative individuals who love what they do. The RoleThis role reports to the head of marketing, as a critical member of the marketing team. This position touches all parts of the organization as the eyes, ears and voice of the brand on social. This person will play a pivotal role in building an engaged community, both online and offline, through social content, communication, gifting, and managing influencers, affiliates, and creators to tell our brand story - strong candidates will have direct experience doing this in-house at a fast growing brand.ResponsibilitiesCultivate and maintain positive relationships with social media creators and influencers of all size.Strategically identify & onboard creators aligned with the brands values and target audience.Maintain and grow our database of creators we want to work with consistently.Recruit influencers to join our affiliate network to drive revenue for KosterinaManage evergreen and campaign-driven gifting program - track postings and results.Source & negotiate quarterly micro influencer pay-to-play campaigns.Act as our main point-of-content with the creator community, adopting the voice of our brandManage day-to-day communication on social media platforms (Instagram, TikTok, Facebook), acting as the voice of our brand.Respond to DMs and monitor and respond to comments on both paid and organic posts.Comment on relevant feeds and topics and anywhere we are tagged (IGS, stories) or mentioned.Monitor our channels, acting as the eyes and ears to our community (help setup our listening tool)Drive email signups (through Many Chat)Track success by looking at engagement and audience growth over time.Play an important role in content creation, especially on TikTokSchedule posts across platforms (Meta, TikTok, YouTube)Create engaging content for TikTok (e.g. street interviews, founder questions, UGC)Capture content at events or in-store (Whole Foods brand ambassador demoes)Selectively repost content on our IGS in a way that elevates our brandMeasure growth and engagement and use key metrics to continually refine our content strategyBe the expert on trending content, social best practices, competitive activity, and new features or trends in community engagement that can inform our content strategy.Provide key support for events and activations, coordinating sampling, gifting and brand collateral.Contribute to team brainstorms with unique and exciting ways to engage our community both online and offline tied to measurable results.Qualifications3+ years proven track record in a relevant role such as community or social media manager with demonstrated success growing and engaging communities for a brand and experience managing multiple social media accounts.Passion for wellness, an authentic connection with our brand and the ability to adopt a brand voice.A people person, skilled at interacting with all kinds of personalitiesSelf-starter with a creative mindset and excellent communication skills - thrives in a fast-paced startup environment, brings fresh ideas, takes initiative with a "can do" attitude.Expert multi-tasker, who can juggle different responsibilities with ease.Organized and metrics driven - embraces influencer and affiliate growth goals to drive revenue. Ability to track and report on their work in a clear way and understands the importance of influencer and affiliate relationships to hit revenue goals.Comfortable organizing meetups, workshops, and digital activations to drive engagement.Team player who is excited about joining a small, enthusiastic team that embraces ambitious growth goals and is looking to make a difference.* Strong candidates will provide a cover letter or note, alongside their resume, on why they feel that this role is the right fit for them.
Created: 2025-04-12