Growth Manager

We're looking for a scrappy, strategic Growth Manager focused on acquisition "” someone who knows how to get new members in the door across multiple markets. You'll be responsible for driving qualified demand through a mix of digital, offline, and community-driven channels. You'll be experimenting constantly, learning fast, and doing whatever it takes to fuel the next stage of Groundfloor's growth.What you'll doOwn the full top-of-funnel: from channel strategy to execution across paid, organic, referral, partnerships, field marketing, and more.Design and run hyperlocal acquisition campaigns tailored to each neighborhood we operate in "” including geo-targeted ads, offline outreach, partnerships, and grassroots efforts.Build and scale referral programs and incentives that feel true to the brand and our community-first approach.Work closely with the Founders, Ops, and Community teams to launch new locations with strong initial momentum and healthy waitlists.Dig into the data: track performance, analyze member acquisition trends, and make real-time decisions based on insights (bonus if you can write your own SQL).Roll up your sleeves "” growth at Groundfloor isn't just done behind a laptop. This role will sometimes involve face-to-face conversations, boots-on-the-ground work, and creative scrappiness to build local buzz.Be the voice of early-stage members and prospective members: gather insights to refine messaging, positioning, and acquisition tactics.About youYou've driven acquisition at an early-stage startup before "” ideally in a marketplace, consumer, or community-oriented business.You're channel-agnostic: you think in hypotheses and are excited to test paid ads, IRL activations, referral loops, B2B outreach, and partnerships all in the same week.You're deeply analytical and comfortable pulling your own data to drive decisions. SQL is a plus.You're energized by ambiguity, fast-moving environments, and getting your hands dirty.You know that finding product-market fit is often a contact sport "” and you're excited to get out in the world, not just run campaigns from a desk.You have strong communication skills and a good feel for brand. You can create messaging that resonates and converts, without sounding like a generic startup.Why GroundfloorWe're not building a growth team to run cookie-cutter campaigns "” we're building one to tell real stories, reach the right people, and bring them into a movement that matters. If you care about creating something that helps people feel connected and less alone "” and if you want to play a big part in helping that grow "” we'd love to meet you.Compensation$65k-$90K base salary depending on experience + stock options

Created: 2025-04-12