Marketing Director

We are Prestone® (subsidiary of Recochem) - Since 1927, Prestone® has protected drivers and their vehicles with cutting-edge products. From its iconic yellow jug antifreeze/coolant to its innovative stop leak line, the Prestone® brand honors its 90-year history by keeping its groundbreaking formulas laps ahead of the competition.Job SummaryPrestone is seeking a passionate and experienced Marketing Director to play a strategic role in managing our North American Light Duty Category. This position will be reporting to the VP of Marketing Innovation, Branding & Portfolio Management, and will be managing one direct report. The role is based at our Rosemont office and will require a local candidate for a hybrid work schedule, with a 25% travel expectation.Responsibilities:Develop fact-based Business Reviews for the different categories both for internal and external purposesDefine the strategic vision and establish a clear portfolio approach (inclusive of sku rationalization) across the different brandsDevelop a roadmap and innovation calendar for the different categories and brandsWork in close collaboration with PMO, R&D, legal and regulatory for all product related enquiries and developmentsCreate marketing plans to support the brands and launchesWork effectively with advertising, promotional, research agencies, consultants, vendors, etc.Collaborate with the sales team to ensure the execution of the marketing plans with key retailers/customersRecommend a go-to-market strategy for both the US and Canadian marketAnalyze market & consumer research, interpret data, identify trends and to make recommendationsCreative mindset; developing new ideas and perspectives, building innovation plans in a competitive market environment.Develop product & marketing strategies, communicating recommendations to managementThe above statement describes the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.Qualifications & SkillsUniversity Degree in Marketing or Commerce preferred but not requiredMinimum of 15 years of relevant experience with brand building, product portfolio management & marketing experience in a CPG company/industrial companyExperience with North American retailers such as Walmart, Canadian Tire, Home Depot, AutoZone or NapaUnderstanding of product specifications and usage, experience in new product development and demonstrated successful product launches across multiple channelsExcellent verbal and written communication, with strong presentation skillsGood written skills for creating business plans, proposals, internal reportsStrong working knowledge of PowerPoint and ExcelExcellent technical aptitude, ability to run analysis (Power BI, Circana/Krunchbox)Experience in briefing agencies (both research and advertising), in evaluating their work and giving feedbackProficiency in digital, social media and e-commerce as platforms to reach consumersKnowledge of budgeting, pricing strategy, and margin managementSolution-oriented thinker, passionate collaborator, with a strong entrepreneurial mindsetBilingual English/French is a plus The expected compensation for this position is a base salary of $125,000-$145,000 annually (bonus eligible), depending on experience and qualifications.Prestone® offers a competitive salary and comprehensive benefits including health, wellness, dental, vision, life, and disability insurance. You can plan for your future with Prestones retirement savings options including employer match. Prestone also recognizes the importance of continuing education and offers Education Assistance to our employees to encourage continued personal development and growth.Prestone® is an Equal Employment Opportunity / Affirmative Action employer. Prestone does not discriminate against qualified applicants or employees on the basis of race, color, age, religion, sex, pregnancy, national origin, ancestry, age, physical or mental disability, veteran status, status in uniformed services, sexual orientation, gender identity, gender expression, marital status, genetic information or any other status protected by law.Prestone® is also committed to providing reasonable accommodation for applicants and employees with protected disabilities to the extent required by applicable laws. If you require a reasonable accommodation to participate in the job application or interview process, or to perform the essential functions of the job, please contact Human Resources immediately.

Created: 2025-04-11