Social Media Specialist

Location: In office @ SWD Headquarters - Cranberry Twp., PA 16066, with optional 1 day work at home per weekHours: The position is full time (8 hr / day) | 40 hr/wkOur Mission:The mission of Sweet Water Decor is to Illuminate, Elevate, and Inspire. We create candles & home decor to bring light into peoples' everyday lives.We're here to help our customers feel grounded and connected to those moments through cozy, comfortable spaces and fragrances they will want to revisit time and time again.About this role:Ready to take Sweet Water Decor social media to the next level?We're looking for a creative, social-savvy Social Media Marketing Coordinator to grow our online presence and make Sweet Water Decor the must-follow brand.This role is all about creating engaging content, driving brand awareness, and growing our community in an authentic, organic way. You'll have the creative freedom to experiment, strategize, and bring fresh ideas to the table while working closely with our team and maintaining our brand standards.If you're a natural influencer with a knack for storytelling, love keeping up with social trends, and thrive in a fast-paced, fun environment"”this job is for you.What Youll Do:Be the voice and behind-the-scenes influencer of SWD on social media, creating, filming, and editing content that brings our brand to life.You will also have a part in growing our owner's Instagram account that cross-promotes our own.Manage and grow our social media accounts: Instagram, Facebook, TikTok, Threads, Pinterest, and YouTube Shorts.Own the content calendar, ensuring every post is strategic, engaging, and on-brand.Engage with our audience daily.Work with influencers and affiliates to expand our reach, including working with existing influencers and scouting new ones for non-paid partnerships.Analyze performance metrics and adjust strategies for maximum growth.Collaborate across teams to align messaging, support product launches, and enhance our online presence.Stay ahead of trends to keep SWD's content fresh, fun, and innovative.What Were Looking For:A content creator"”comfortable filming and editing social media videos.A marketing professional with 3-5 years of experience in social media and business marketing (retail experience is a plus).A self-starter who comes up with ideas independently and is excited to be in our fun office environment.A strategic thinker who understands analytics, trends, and growth tactics for social media.A self-starter who thrives on creative freedom and always has fresh ideas.A social media expert who knows how to grow a brand organically. (Bonus if you have experience in ads to collaborate with our team!)Someone with excellent communication skills.Strong experience creating graphics in Canva.Bachelor's degree in Marketing, Communications, or a related field preferred.Perks and Benefits:401K with company matching (after one year)Paid vacation, sick time, and holidaysHealthcare, dental, and vision insuranceEmployee discount on all SWD productsThe chance to be part of a creative, fun, and fast-growing brandTeam Culture Values: C.A.R.E.CONNECTIONWe connect with one another through teamwork, celebrations, and an atmosphere of positivity.ACCOUNTABILITYWe are accountable to ourselves and our team by understanding the importance of our role and the part we play in the mission of Sweet Water Decor. We not only show up, but we take ownership in the work we do and the quality at which we are doing it.RESPECTWe respect Sweet Water Decor and our fellow team members by making communication a priority. We value honesty and are empathetic in our interactions.ENTHUSIASMWe are enthusiastic in our work at Sweet Water Decor. We maintain productivity and quality, while also keeping an attitude of positivity and flexibility.

Created: 2025-04-11