Vice President Public Relations

Looking for a new opportunity to help lead and grow a team of smart go-getters, work with some of the industry's best consumer tech companies, and build on Cutline's culture of heart, hustle and fun? If you love what you do, care for the people you work with, and want to feed your insatiable interest in consumer tech, new media and pop culture, we want to talk. Cutline is a fast-paced boutique consumer tech PR agency based in New York City with teammates on both coasts. Cutline's clients are some of the world's most innovative consumer technology companies. They are startups and giants alike that are challenging the status quo"”changing how we interact and express ourselves, how we communicate, how we shop, even how we travel. We're looking for a Vice President who will be a strategic leader at the agency"”responsible for overseeing accounts run by managers, senior managers, and directors; providing strategic input, offering new ideas and pointing out potential pitfalls; mentoring and growing the careers of our team members; and contributing to the operations of the agency. At Cutline, our Vice Presidents are not only focused on the projects under their charge, but are actively working to make our entire team successful. They are an agency resource, an active participant in new business efforts and a voice in ensuring agency processes run smoothly and efficiently. KEY SKILLS & ATTRIBUTES Beyond your account responsibilities, you suggest and drive new ideas, efforts and initiatives that grow and develop the agency as a wholeYou are sought out by clients as a trusted and respected strategic counselorYou serve as a resource across the agency, not just on the accounts you leadYou proactively identify where we can utilize people's strengths, you raise potential issues and you proactively make recommendations to effectively manage resources or remediate issues (not just your direct reports)You are a source of inspiration for our teams (not just the accounts you lead), proactively pushing them to implement new campaigns for clients that drive resultsYou have deep domain expertise and play a leading role in the agency's new business efforts - clients and prospects see you as an expert in your fieldYou understand how PR, creative, and marketing align with sales and business goals, and push agency teams to integrate other servicesAs a member of the senior leadership team, you embody our agency leadership principles and are a proactive and positive driver of the agency's culture, image, and brandKEY RESPONSIBILITIESAccount Management & Client RelationsYou're accountable for the operations of multiple accounts, ensuring teams meet goals, provide value to clients and stay within budget (with over-servicing at less than 10%)You proactively engage with clients to check in on their satisfaction with our work and the health of your accountsYou create a high-impact environment, both internally and within client teamsYou are able to explain the strategic value of each of those PR, digital media, marketing and creative programs to C-level executives of our clientsYou are seen as a trusted and respected strategic counselor that the client can tap into on any given day for help with any issue or challengeYou push our teams to develop big campaigns that are interdisciplinary (marketing, media, social, content, influencer) and align to clients' marketing, sales and business goals, and you train your teams to think this way tooYou drive client kick-off meetingsYou identify potential issues with clients before they become large-scale problemsYou help teams deliver on media, social, content and influencer strategies and tap into your network of relationships whenever necessaryYou understand the landscape around clients' respective industries and share new perspectives with the team and client on effective strategies not yet exploredYou strive to do more than is required or expected in your role; without being asked, you do things for the client or team that help drive campaigns or programs forwardPeople DevelopmentYou help drive the professional growth and development of employees across the agency, including identifying, motivating, retaining and growing strong talentYou serve as a resource across the agency, providing counsel, advice and strategy not just on the accounts you leadYou proactively identify and act on ways to celebrate and mentor employees across the agency (not just your direct reports)You proactively identify where we could be better utilizing people's strengths, you raise potential issues within the agency and proactively make recommendations to effectively manage resources or remediate issues (not just your direct reports)You work with the broader senior team to determine staffing needs, play a strong role in the recruiting process, ensure the success of hires, and help provide a smooth and successful onboarding experienceYou're able to manage a team of people (this includes direct reports and the people who report to them) and play a critical role in staff development across the agencyYou are able to offer balanced guidance and mentorship to team members across the agency and communicate about difficult topics in a diplomatic and respectful wayYou are able to read and react to the morale of our teamYou have the mentality that a team will always deliver better results than individuals working in silos, and you inspire others to work effectively toward common, positive goalsMedia RelationsYou play a strong role in developing and driving media relations campaigns that shape clients' reputations and help them achieve their business objectivesYou have very strong media relations skills and a real passion for coverage; you also have established media relationshipsYou work closely with your teams to identify ways to maximize media attention for key announcements and campaignsYou help both our internal team and clients brainstorm new ideas to effectively drive coverage and advance their goalsYou're able to handle crisis media issues and manage through challengesContent DevelopmentYou are an expert in strategy and execution with regard to relevant social media channels, develop compelling social media content, and populate that content within social media channelsMarketing StrategiesYou develop short- and long-term marketing plans in support of organizational strategy and objectives, direct implementation of marketing policies and practices, and ensure marketing communications are coordinated, support marketing plan objectives, and meet organizational budget requirementsYou have an expert understanding of marketing methodologies, including online content strategy and development, multimedia and social media production and management, email communications, electronic database and content management, and web analyticsYou understand marketing best practices and have thoughtful conversations with clients and new business prospectsYou oversee and direct market research and competitor analysesMeasurementYou ensure the way we measure PR programs maps back to client goals, OKRs, and KPIsYou're able to suggest new, creative strategies for measurementBusiness DevelopmentYou treat the agency as a client, identifying new opportunities and areas of growth, and engage, amplify, and contribute to our brandYou deliver new business leads to the agency through your own network and efforts and evaluate new business leads with the leadership teamYou develop proposals, manage internal research/initiatives, and play a lead role in pitches to prospective clientsYou participate in one to two networking events per quarter and secure at least four new business introductory opportunities per year from your outreach/networkingYou may be asked to lead and grow a business unit or portion of the business in a new market category as we growAgency OperationsYou take initiative to build a positive agency environmentYou manage one key operational program, working closely with the partner teamThis position may also require other duties as assigned.

Created: 2025-04-11