Marketing Manager

Head of MarketingThe Sage Groups' client is seeking a Head of Marketing. They are a fast-growing cybersecurity startup on a mission to be the go-to platform for all the organizational app-sec needs, from real-time protection to code remediation.As our first marketing hire, you'll play a pivotal role in shaping our go-to- market strategy and scaling our demand generation engine from the ground up. This is a unique opportunity to make a significant impact and grow with us.Key Responsibilities:Develop and execute a full-funnel demand generation strategy across content marketing, email campaigns, events, and paid channels.Build and optimize our marketing tech stack and analytics infrastructure to track, measure, and scale marketing efforts.Create compelling content tailored to technical decision-makers, including whitepapers, case studies, blog posts, and thought leadership pieces.Design and implement lead scoring, nurturing, and qualification processes to improve conversion rates.Partner with sales to ensure alignment on messaging, lead quality, and pipeline goals.Manage the marketing budget, vendors, and agencies, ensuring clear ROI on all initiatives.Monitor market trends and competitor activities to inform strategy and positioning.Required Qualifications:5+ years of B2B marketing experience, with a strong focus on demand generation and pipeline growth.Proven trackrecord of buildingand scaling marketing programs that drive measurable business results.Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (e.g., Google Analytics, Tableau).Deep understanding of B2B technology marketing. Strong advantage for someone with a background in the cybersecurity space.Exceptional analytical skills with the ability to translate data into actionable insights.Excellent communication and storytelling abilities, both written and verbal.Bachelor's degree in Marketing, Business, or a related field.East-coast location, with the ability to regularly travel to our NYC officeWhatWe Offer:The opportunity to build and lead marketing from the ground up in a high-growth startup.Competitive salary,equity, and benefits package.Flexible PTO and a remote-friendly work environment.A professional development budget to support your growth.A collaborative and innovative culturethat values your ideas and contributions.Who You AreYou're a self-starter who thrives in fast-paced environments, balancing strategic vision with hands-on execution. You're passionate about cybersecurity and excited by the challenge of building somethingfrom scratch. You're data-driven, creative, and eagerto make a real impact.Duration: Full Time OpportunityLocation: Hybrid in office in New York City (2 -3 days a week)Compensation: $150,000 - $200,000 - Depending on experience

Created: 2025-04-11