Digital Marketing Manager

Are you a creative, motivated, strategy-driven individual who has a passion for digital marketing and a genuine interest in working in the financial industry? If you want to join a dynamic, fast-paced local financial planning firm in Wethersfield, CT that offers opportunities for professional growth then contact us today! We have the tools, resources, and freedom to help you build a great future while sharing your expertise!Note: This is an in person role. We work best collaboratively when we are together servicing our clients.Responsibilities/Tasks: ·        Lead a team to develop and implement comprehensive digital marketing strategies aligned with business goals.·        Create and launch integrated marketing campaigns across multiple platforms, including social media, email, search engines, and websites.·        Monitor and analyze the performance of digital marketing initiatives using analytics tools to optimize strategies and improve ROI.·        Oversee social media strategies, including content creation, scheduling, and engagement tactics.·        Develop standardized reports, visualizations, dashboards, and metrics that provide business insights. Construct data sets to analyze, inform, identify trends, and aid business decision-making.Minimum Requirements: ·        4 year undergraduate degree·        High level of communication and follow-through skills·        Salesforce and Pardot experience a plus·        Strong organizational skills·        Solid leadership skills developed by previously leading teams·        Motivated and driven by reaching goals and growth·        3 - 5 years experience with Excel, Google and Meta Analytics, and social media advertising platforms·        Ability to meet deadlines and attention to detail·        Experience in the Financial Services area is a plus

Created: 2025-04-11