Marketing Coordinator

About Thomas Thomas Construction Group is an innovative, full-service construction manager achieving 100% client satisfaction and specializing in early design phase construction management for building corporate commercial, healthcare, senior living, multi-family, and public facilities.RelationshipsPrimary Direct Report: Marketing Director - The Marketing Coordinators primary responsibility and day-to-day activities will be overseen by the Marketing Director, with a focus on executing advanced marketing strategies, driving impactful campaigns, and contributing to the achievement of departmental and organizational goals.Secondary Direct Report: Executive Vice President, Business Development - The Marketing Coordinator will also report to the Executive Vice President on matters related to business development, ensuring that marketing efforts are aligned with the then current Market Strategy. This role will involve close collaboration on high-profile proposals, client presentations, and strategic market research initiatives.Role PurposeThe Marketing Coordinator plays a pivotal role in elevating Thomas Construction Groups brand and market presence. This position is responsible for executing advanced marketing strategies, developing high-quality content, and supporting business development efforts. The Marketing Coordinator collaborates closely with cross-functional teams, including business development, operations, and executive leadership, to craft and deliver compelling messages that resonate with clients, partners, and the broader industry.ResponsibilitiesMarketing Campaigns: Lead the development, coordination, and execution of sophisticated marketing campaigns, including digital, print, and social media initiatives, to enhance brand visibility and promote the companys services and projects.Content Creation: Spearhead the creation and management of high-quality content across various marketing channels, including the company website, social media platforms, newsletters, and marketing collateral. This includes overseeing the writing, editing, and proofreading of materials to ensure consistency in brand voice and messaging.Proposal and Presentation Support: Partner with Proposal Specialist and project teams to create compelling proposals and presentations for client pursuits, ensuring alignment with the company's brand standards and strategic goals. Provide strategic input to enhance the effectiveness of client-facing materials.Event Support: Assist in planning and organizing company events, trade shows, and industry conferences, including logistics, promotional materials, and on-site support to enhance brand visibility and networking opportunities.Photography & Videography: Be responsible for capturing high-quality photography and videography of ongoing and completed projects, occasional stock imagery, and social media campaigns. Organize and oversee photography and videography sessions, including hiring and coordinating with professional photographers/videographers, when necessary, to ensure visual content aligns with brand standards and effectively showcases the company's work for use in marketing materials, proposals, and social media.Market Research: Conduct in-depth market research to identify emerging trends, perform competitive analysis, and uncover client needs, as needed. Utilize insights to inform marketing strategies and identify potential business opportunities.Social Media Strategy: Oversee the management and growth of the company's social media presence, creating engaging content and analyzing performance metrics to optimize reach and engagement.Website Management: Ensure the company website is regularly updated with fresh, relevant content, including project updates and industry news, to accurately reflect the company's capabilities and achievements.Brand Management: Maintain and elevate the company's brand identity across all marketing materials and communications, ensuring adherence to brand guidelines and promoting a consistent and professional image.Analytics and Reporting: Monitor and analyze the performance of marketing campaigns and initiatives, providing regular reports and actionable insights to the Marketing Director and executive team to inform decision-making and strategy adjustments. Assist in implementing strategic adjustments.Mentorship & Collaboration: Should the need arise, mentor junior marketing team members, fostering a collaborative environment that supports continuous improvement and innovation within the department.Qualifications Education: Bachelor's degree in marketing, Communications, Business Administration, or a related field.Experience: 3-5 years of experience in a marketing role, with a strong preference for experience within the construction, architecture, or engineering industries.Strong written and verbal communication skills, with an ability to craft compelling narratives.Proficiency in advanced marketing tools and software, including content management systems (CMS), social media platforms, and email marketing platforms.Expertise with Microsoft Suite (PowerPoint, Word, Excel, Outlook) or similar software.Proficiency with Adobe Creative Suite (InDesign, Photoshop, Illustrator) or similar design software.Strong organizational skills with an ability to manage multiple projects simultaneously and meet deadlines.Experience in analyzing market data and generating actionable insights.Availability for occasional work-related travel.Experience in the commercial construction industry.Knowledge of proposal management software (e.g., OpenAsset, Unanet).Understanding of SEO and digital marketing strategies.

Created: 2025-04-11