Marketing Specialist

Kelly Products is searching for a marketing specialist for its business services division. The ideal candidate for this position is an intentional communicator, able to work in a fast-paced environment and analyze data to make strategic recommendations. The marketing specialist will collaborate with sales, finance, and operations team members to execute the marketing plans. Marketing Specialist responsibilities Perform regular market research including competitor and market positioningEvaluate end-to-end customer experience across multiple channels and touchpointsDevelop & manage marketing plans and promotional messaging for services & products Work closely with sales on lead gen and management strategies (HubSpot)Work closely with the creative director to manage creative projectsCreate and edit brand content, including blog posts, press releases, case studies, white papers, executive bios, website copy, social media content, advertisements and other marketing materialsManage projects with contracted agencies (PPC, SEO, Sales enablement, etc)Assist in development of social media strategy Assist with development of email marketing campaignsAssist in maintaining company websitesReport on marketing initiatives and project metrics, as well as to brainstorm fresh strategiesMarketing Specialist qualifications and skills3+ year's relevant experience in marketingIdeal candidates will have experience in the following areas: marketing, communications, social media, promotions planning, content strategyPreferred experience with HubSpot or similar CRM toolsExcellent understanding of digital marketing with demonstrated success executing digital channel strategiesExceptional written and oral communication skillsExcellent organizational and project management skillsAbility to work independently and within a team structure

Created: 2025-04-11