Marketing Manager | Growth Strategy, HubSpot & Team ...

Marketing Manager (HubSpot Expertise Required)Location: Little River, SC (In-Person)Job Type: Full-TimeDepartment: MarketingReports To: Integrator (President)Direct Reports: Content Manager (Writer), VideographerApplication ProcessInterested candidates should first watch this videosubmit their resume, cover letter, and portfolio of marketing work (including HubSpot experience) to jeffrey@. Please include "Marketing Manager Application" in the subject line.About the RoleLinta Roofing is looking for a strategic, data-driven Marketing Manager who thrives on measurable growth, team leadership, and HubSpot mastery. This role is not about running isolated marketing campaigns"”it is about driving trust, leads, and revenue growth through content marketing, paid media, SEO, lead nurturing, and conversion optimization.We prioritize educating homeowners, delivering radical transparency, and creating trust-driven marketing. The Marketing Manager will be responsible for leading the marketing strategy, overseeing the marketing team, managing HubSpot as both a CRM and CMS, and ensuring all initiatives drive business growth.This is an in-person role based in Little River, SC, though flexible scheduling is available.Key ResponsibilitiesStrategic Leadership & GrowthDevelop and own the company's marketing strategy in alignment with revenue and growth goalsEnsure all marketing efforts reflect inbound marketing philosophiesLead weekly marketing planning and reporting meetings, ensuring accountability for goals and resultsTrack marketing KPIs, identifying areas for continuous improvement and increased ROITeam Leadership & ManagementDirectly manage and mentor the Content Manager (written content) and Videographer (video content)Set and track goals for content production (blogs, videos, web pages) to drive engagement and conversionsProvide coaching, strategic direction, and performance feedback to ensure team effectivenessHubSpot Ownership & OptimizationServe as HubSpot Marketing Hub admin and power user for lead nurturing, automation, and analyticsBuild and optimize workflows, lead nurturing paths, lifecycle stages, and reporting dashboardsAnalyze contact behavior, engagement trends, and campaign performance to refine strategyPaid Media & External Advertising ManagementManage Google Ads, Facebook/Meta, LinkedIn, and other digital ad campaigns to optimize lead acquisitionOversee TV, radio, and other media buys, ensuring efficient spending and performance trackingTrack ROI and attribution of all paid campaigns, adjusting strategies based on data insightsWebsite Optimization & Conversion GrowthOversee website messaging, layout, and content optimization to improve conversion ratesConduct A/B testing, heat mapping, and user behavior analysis to refine web pages and funnelsEnsure the marketing team drives constant growth in website sessions while maintaining a healthy session-to-contact rateLead Nurturing & Customer Journey OptimizationImplement and maintain post-conversion lead nurturing campaigns to move prospects through the sales funnelLeverage HubSpot automation to optimize customer interactions and increase close ratesWork closely with the sales team to align marketing strategies with real-world sales performanceAnalytics & ReportingOwn all marketing analytics across content, video, website, and paid channelsProvide clear, actionable insights to leadership, ensuring marketing efforts align with business goalsTrack and optimize marketing spend and budget allocation based on performance dataWho You AreA confident marketing strategist with a proven ability to lead a team and drive business growthA HubSpot power user, experienced in campaign management, automation, reporting, and website optimizationAn analytical thinker who uses data to guide decisions without stalling momentumAligned with an inbound marketing approach"”content-first, trust-driven marketingExperienced in managing paid media campaigns and tracking ad performanceMust-Have Experience5+ years in a marketing strategy or manager-level roleDaily, hands-on use of HubSpot Marketing Hub (CRM, CMS, automation, analytics)Experience managing a content-driven marketing team (writers, videographers, or similar)Strong understanding of SEO, content strategy, and conversion rate optimizationExperience managing paid media strategy and tracking ROI of digital and traditional advertisingProven success leading cross-functional marketing initiatives that drive measurable resultsBonus Points If You HaveWorked within an inbound marketing / content-first frameworkHubSpot certifications (Inbound Marketing, Content Marketing, Marketing Software)Experience with Hotjar, SEMrush, Google Analytics, or other CRO toolsFamiliarity with video production workflows and collaboration with videographersYou have operated on EOSWhy Join Us?Be the strategic lead of a growing, mission-driven marketing teamWork with in-house creative talent (writer and video) to bring content to lifeShape the brand, voice, and growth of a company committed to trust and transparencyJoin a high-energy team that values autonomy, clarity, and resultsSalary & BenefitsCompetitive salary (Range: [$80,000-$100,000], negotiable based on history of creating results)Health insurance after 90 days of employment401K match after 1 yearProfessional development budget and HubSpot training supportPTO and paid holidaysIn-office collaboration (with potential for flexible scheduling)

Created: 2025-04-11