PPC Specialist (on behalf of a client)

Company based in Columbus, OHA confidential company who is a leader in their industry is actively seeking a dynamic and dedicated PPC Specialist with 3-5 years experienceto join their in-house Marketing team. The organization offers robust benefits (medical, dental, vision, short- and long-term disability, accident, and critical illness, company-paid life, and retirement plans) and paid time off.In this role, you'll create, implement and continuously refine PPC campaigns intended to accelerate revenue and growth for individual locations. The ideal candidate will be a self-starter with an owner's mentality, possess the ability to think both analytically and creatively and the desire to manage multiple, diverse projects simultaneously. This position will collaborate cross-functionally across the marketing team to utilize data in making intelligent marketing decisions and enjoy applying that knowledge within their industry.Core ResponsibilitiesCreate, manage and optimize paid campaigns that drive qualified visitors to client websites across Google search, display, social, etc.Conduct keyword research and create and refine lists of targeted search termsEstablish bidding strategies based on business goals and targetsCreate and test ad copy, continually optimizing as necessaryAnalyze the performance of your PPC campaigns on a cost per lead basis and adjust strategies accordinglyContinually analyze competitors' strategiesMonthly PPC performance reportingRequired Qualifications3-5 years PPC management experienceGoogle AdWords certificationExperience with Google Analytics and Google Tag ManagerExcellent analytical and reporting skillsExtreme attention to detailStrong communication and teamwork skillsAbility to interface and engage with clients as necessaryStrong work ethic and a "do whatever it takes to get the job done" attitudeExemplary organization and time management skills with the ability to handle several projects/clients simultaneouslyBonus SkillsStrong understanding of performance marketing, conversion tracking, and user behaviorInnovative, proactive and entrepreneurial approachProven ability to function seamlessly within a teamCompany is an equal opportunity employer.

Created: 2025-04-11