Director of Product Marketing

This is a CONFIDENTIAL job opportunity for a CLIENT of Guide to HR. This is NOT a job for Guide to HR.About the Client who is hiring:B2B AI TechVC backedGlobalWhat You'll Do:The Director of Product Marketing will lead the strategic development and execution of our positioning, messaging, enablement, and go-to-market programs. Reporting to the Marketing Department Head, this is a high-impact, hands-on leadership role responsible for owning the entire product marketing lifecycle "” from launch planning and persona development to sales enablement and thought leadership. You'll be expected to craft compelling narratives that resonate with commercial and federal buyers, build and execute a scalable product marketing roadmap, and lead the charge on cross-functional alignment with Sales, Product, and Growth. You'll also ensure our revenue teams are fully equipped with the tools, content, training, and confidence they need to differentiate us and close business. This role is ideal for a strategic, analytical, and execution-focused leader ready to elevate product marketing into the companys core growth engine.Experience + Skills8+ years of B2B product marketing experience, with at least 3 years in a leadership role at a SaaS, AI/ML, or enterprise tech company--AI startup experience a plus.Strategic thinker with a proven ability to translate high-level business objectives into actionable go-to-market and product marketing strategies across commercial and federal segments.Self-starter with a strong sense of ownership and initiative"”able to work independently in a fast-paced, ambiguous environment with minimal oversight.Entrepreneurial and adaptable, bringing a proactive, solutions-oriented mindset to evolving priorities and complex challenges.Detail-oriented and highly organized, capable of managing multiple workstreams, cross-functional stakeholders, and high-impact deliverables without sacrificing quality or speed.Analytical thinker with a data-driven approach "” constantly asking "why" and solving problems with rigor and creativity.Collaborative team player who builds strong cross-functional relationships and thrives in high-growth, high-performance cultures.Demonstrated success leading sales enablement programs "” including training, onboarding, asset creation, and feedback-driven refinement.Hands-on experience supporting federal go-to-market strategies, including messaging for public sector buyers, procurement cycles, and compliance positioning (e.g., FedRAMP).Skilled in analytics and optimization "” tracking campaign performance, SEO rankings, product usage, and sales feedback to refine GTM strategy, enhance ROI reporting, and support continuous improvement.Adept at thought leadership and industry engagement "” representing the brand in online communities, industry events, and digital channels to drive awareness, engagement, and social selling opportunities.Strong content development skills "” including authoring solution briefs, product videos, case studies, whitepapers, web copy, and competitive assets.Experienced in event marketing support, including messaging, content, collateral creation, and sales readiness for conferences, field events, and executive briefings.Exceptional written and verbal communicator "” capable of simplifying technical concepts and telling compelling product stories that resonate with both business and technical audiences.Benefits:Compensation: At market salary, meaningful equity, 401(k) matching, and flexible time off plus company holidaysMedical Benefits: Employees receive coverage of medical, dental, and vision insurance, and more. In addition, the Company pays for basic life insurance, short-term disability, and long-term disabilityPaid parental leave is provided after 6 months.Monthly lifestyle benefit stipend via the Fringe platform to allow employees to customize benefits to their lifestyleThe Company is an equal opportunity employer. We extend equal opportunity to all individuals without regard to an individual's race, religion, color, national origin, ancestry, sex, sexual orientation, gender identity, age, physical or mental disability, medical condition, genetic characteristics, veteran or marital status, pregnancy, or any other classification protected by applicable local, state or federal laws. We are committed to the principles of fair employment and the elimination of all discriminatory practices.

Created: 2025-04-11