Senior Marketing Manager
Brightpath Associates LLC - Norwood, MA
Apply NowJob Description
Job DescriptionPosition Description:The Senior Marketing Manager, Pursuit Marketing works closely with the Director of Marketing, , and the Business Development leads; the Senior Marketing Manager's primary function is to lead all activities relative to marketing support of business pursuits including but not limited to, proposals, presentations, events, sponsorships, etc. They will work cross-functionally to implement processes, tools, and structures that support the dynamic efforts of business development teams, strategic pursuit teams, and other partners.Core Responsibilities:Tracking, responding to, and assigning proposal (RFP) and qualification (RFQ) requirementsInterview key personnel and write compelling narratives and/or manage copywriting resource(s) for proposals and qualificationsDevelop targeted dynamic presentations working with business development and pursuit teamsMaintains and updates Pursuit Marketing production calendar in appropriate team management softwareMonitors company certifications and prequalification's required to bid or conduct businessMonitors and distributes proposal team deadlinesLeads Pursuit Marketing process, establishing priorities, and meeting deadlines to ensure that overall theme, technical scope, staff qualifications, and experience are accurate, well written, and well designedAnalyzes and distributes Salesforce data to appropriate teamsManages proposal team support staff in the execution of proposal response materialsSynthesizes information gathered from members of the response team and knowledge of the firm to create new proposal contentShares with proposal team pertinent updates to materials (e.g., new writing) and critical changes (e.g., updated project information)Supports special marketing initiatives at direction of the Marketing DirectorAssists with photographer/videographer coordination, conference attendance, and/or special event preparation, as assignedRepresents firm externally with industry or marketing organizations including event attendance, presentations, etc.Qualifications:Experience working in a similar capacity at an A/E/C firm or comparable type organization Bachelor's Degree preferably in Marketing, Communications or a similar area with experience working at an architecture, engineering or construction firm or similar professional services settingProven ability to write compelling stories and excellent communication skillsEnthusiastic approach a plusProactive team playerWorking proficiency with Adobe InDesign and Photoshop and Microsoft PowerPointHigh performance focus, with an ability to multi-task and meet internal & external deadlines
Created: 2025-04-11