Growth Operations Lead, TikTok LIVE

ResponsibilitiesTikTok LIVE teams mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.Responsibilities: - Lead the planning and execution of US campaigns and driving revenue growth.- Utilize data analytics tools to monitor campaign performance metrics and derive actionable insights to enhance both supply side and demand side engagement and optimize future campaigns.- Conduct strategic analysis to identify trends and opportunities within the campaign landscape, informing decision-making and content strategy. - Manage campaign budgets, timelines, and resources to ensure optimal operational efficiency, Handle post-campaign evaluation and feedback collection to improve future live campaigns, emphasizing data-driven decisions.- Oversee the deployment of technology and product solutions that enhance engagement and campaign quality, including mechanisms for capturing and showcasing content.- Provide leadership and direction to the campaigns team, ensuring high-performance standards and professional development.- Collaborate with cross-functional teams, including marketing, frontline operations, and revenue product teams, to develop campaign concepts and strategies, with a strong focus on integrating user-generated content.- Foster relationships with vendors, partners, and sponsors to enhance campaign offerings and outreach.- Ensure compliance with all relevant regulations and company policies related to live campaigns.QualificationsMinimum Qualifications- 5+ years of experience in relevant working experience like Campaign, UG , Operations,Marketing. with at least 2 years in a leadership role. - Proven experience managing campaigns and experience in large-scale offline events. - Strong project management skills, with the ability to juggle multiple tasks and priorities. - Excellent communication and interpersonal skills, with a knack for team collaboration. - Proficiency in data analytics and strategic analysis tools. - Problem-solving mindset and the ability to remain calm under pressure.Preferred Qualifications- Highly dedicated and consistently strives for innovation, continually seeking breakthroughs in work. - Demonstrated experience in coordinating and managing relationships with external marketing agencies. - Strategic thinker with a proactive approach to problem-solving and decision-making in a fast-paced environment. - Possesses extensive local market resources, proficient in social media marketing and entertainment marketing. - Direct LIVE experience

Created: 2025-03-31