VP, Marketing & Innovation

Join the Sigma Team - Where Careers Thrive!We don't just offer jobs; we cultivate careers. Become part of our dynamic family of professionals and experience what it means to truly be valued. We're passionate about empowering our associates to reach their full potential, fostering growth, and celebrating success together.When you join Sigma, you're stepping into a fast-growing, innovative global food organization that's redefining excellence in the industry.Are you ready to elevate your career? Come join our table!POSITION SUMMARYResponsible for developing Sigma US marketing, market insights and innovation strategy which meet or exceed company objectives. Generate consumer demand while maximizing efficiency of marketing and innovation development, positioning and budget to maximize value creation. Manages multiband and multiplatform marketing and innovation.ESSENTIAL JOB FUNCTIONSDevelop, manage and deploy Marketing Plans, including but not limited to, brand strategy, category management, licensing, digital marketing, advertising, promotions, P&L, goal setting, assessing market, identifying growth opportunities, prioritizing initiatives, allocating resources with specific timelines and implementing controls to drive resultsDevelop annual plan for areas of responsibilityEstablish best practices through internal global marketing networks and external marketing environmentAlign Sigma US strategies, policies and procedures with Sigma Central; ensure local plans follow central roadmap; identify and propose "expandable" initiativesEnsure policies defined for Central Categories are followed by local brands in market research, categories strategies, product improvement and pricing & promotion in order to drive sales on the CategoryEvaluate product portfolio and product split; ensure support of product market opportunities; ensure brand segmentation across geographies / categories and target segmentsOversee tracking and measurement of metrics; ensure competitive benchmarking and brand assessments are monitoredDirect strategy for disruptive, core and iteration innovation, while strengthening the product´s productivity and profitabilityAccountable for RACU process execution among all participants, including but not limited to, Brand Managers, R&D, Technology, Supply Chain, Plant and Trade MarketingOther duties as assignedMINIMUM QUALIFICATIONSBachelor's degree in business or related field7 years of brand management experience5 years of consumer-packaged goods experience4 years of supervisory experiencePREFERRED QUALIFICATIONSBilingual in English and SpanishMBAKNOWLEDGE, SKILLS AND ABILITIES (KSA's)Proven ability to effectively manage a large number of employeesPrior experience of planning and managing P&LAbility to lead multi-disciplinary teamsAbility to identify complex problems, review information to collaborate and develop options then implement solutionsDemonstrated ability to communicate across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writingAbility to build professional relationships with cross-functional teams while facilitating a collaborative environmentDemonstrated business acumen with knowledge and understanding of business issues, priorities, goals, and strategyENVIRONMENTAL/WORKING CONDITIONSAbility to travel up to 50% of the timePHYSICAL REQUIREMENTSUsual office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing. Frequent use of eye, hand, and finger coordination enabling the use of office machinery. Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices such as the telephone.COMPENSATIONDepending on geography, skills, experience and other qualifications of the successful candidate.This position is eligible for an incentive bonus, based on achievements of company targets and individual performance expectationsBENEFITSThe Company offers the following benefits for this position, subject to applicable eligibility requirements:medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, 10 days paid time off, paid parental leave, paid holidays, & state-mandated sick time, if applicableEQUAL OPPORTUNITY EMPLOYERSigma provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Sigma complies with applicable federal, state and locals' laws, including fair employment practices and equal employment opportunity when conducting recruiting and hiring, governing non-discrimination in employment in every location in which the company has facilities.

Created: 2025-03-12