VP of Retail

This role is a significant contributor to overall park performance, and is responsible for the Merchandise and Merchandise Ancillary Revenue departments. This position will consistently engage with park and corporate leadership on strategic and tactical initiatives that drive revenue, EBITDA, and guest satisfaction.Job Duties and Responsibilities: Consistently engage with corporate leadership on revenue performance analysis, strategic and tactical changes to products, processes, and people.Maximize retail revenues through utilization of premium inventory, creative concepts, and quality servicesDirect staffing, training, development, corrective action and sales motivation. Oversee scheduling and placement of direct reportsDevelop and implement operational procedures, policies, processes and SOPs that support the Company's long-term business objectives for continued revenue growthDirect oversight of department P&L. Implement department revenue accountability and programs to exceed budget targets. Develop and control the operating and labor expense budgetOversee consumer event planning in coordination with park and corporate leadershipProvide daily, weekly, and monthly reporting and forecasts to senior leadership for budgeting and planning purposesKeep abreast of industry trends and latest technologies in order to provide ideas for new revenue opportunitiesEnsure product strategy is supported and milestones are obtainedDevelop and execute creative operational initiatives that impact the business short- and long-termPartner with Product Activation Manager and Merchandise Director to leverage trends and product strategies across all storesResponsibility for Others:Maintain a safe work environment and adhere to safety requirements.Lead a multi-disciplined staff of salaried leaders and hourly team membersQualifications:Ten or more years of retail experienceAt least 5 years of leadership experience in retail.Five or more years of senior management/leadership experienceExtensive operations background in tourism, theme park operations and/or other related high volume business.Proven track record of exceptional project management and executionDemonstrates a high-level business acumen working knowledge of and industry developmentsAbility to effectively interface with Marketing, Finance and Information Technology departmentsSolid experience in logistics management and managing high volume guest environmentsStrong written/verbal communication skills; able to read, write and speak EnglishProven experience with managing multi-million-dollar budgetsSuperior leadership and motivational skillsSuccessful experience with diverse and multi-generational workforceEffective senior management representation to varied stakeholders - customers, regulatory agencies, or members of the business communityValid state driver's license and be able to obtain a company driver's licenseCompetencies:Ability to handle multiple demands with a sense of urgency, drive, and energy. Work well under stress with the ability to deliver on timeThorough knowledge of Cost of Sales / inventory methodology and controls in a Retail environmentCreating a positive culture, which includes motivating, educating, and positively recognizing team membersAbility to forge strong relationships Retail team as well as senior leadership peer groupDemonstrated success in leading large groups of people and developing leadersWillingness to comply with all grooming standards and SEA standards.Physical Requirements:Must be able to lift, push, pull and/or carry up to 50 lbs.Regular use of hands and fingers; reach with hands and arms; stoop, kneel, crouch or crawl.Position engages in extensive walking and standing throughout entire work shift and climb/ascend heights, if needed.Stand for prolonged periods of time.Perform the following physical activities: kneeling, squatting, bend floor-to waist/waist-to-overhead, reach overhead, simple grasp and fine hand manipulation tasks (use of tools/keyboard/writing)Position may be exposed to fumes, dust, odors and cold/heat temperature extremesPerform cleaning duties, including use of cleaning chemicalsMust be flexible in work locations as placement will depend on business needs and career development opportunitiesAvailability:Available to work varying shifts or hours based on park hours, i.e. be able to work opening and closing shifts, nights, weekends, and Holidays.

Created: 2025-03-10