Social Media Manager

About WellbelWellbel is seeking an experienced Social Media Manager to lead our digital presence across multiple platforms, with a focus on Instagram, YouTube, a private Facebook community, TikTok, and Pinterest.Primary ResponsibilitiesDevelop and implement a comprehensive social media strategy aligned with our brand values and business goals.Create and manage content calendars across channelsCollaborate and coordinate with Influencer and Retention Marketing for campaigns and activationsOwn DM and comment management as well as direct outreachAnalyze performance metrics and provide regular reporting on social media KPIsStay current with social media trends and platform updatesKey Platform-Specific DutiesInstagram ManagementCreate visually compelling and on-brand content for feed posts, Stories, and ReelsImplement growth strategies to increase followers and engagementMonitor comments and direct messages, responding in a timely mannerCoordinate with influencers and brand partners for collaborationsYouTube StrategyDevelop a content strategy for our YouTube channelOversee video production and repurposing process from concept to publishingOptimize videos for search and engagementAnalyze video performance and viewer demographicsFacebook Community BuildingGrow and moderate our private Facebook groupDevelop engagement strategies to foster meaningful interactions among membersCreate exclusive content for community membersOrganize virtual events (webinars, Zoom calls) and own customer surveysTikTok and PinterestDevelop strategy for TikTok and Pinterest and own channel growthQualifications3+ years of experience in social media managementProven track record of growing and engaging audiences on Instagram and YouTubeExperience building and moderating Facebook communitiesStrong content creation skills (photography, videography, video editing, and copywriting)Excellent communication and community management abilitiesData-driven approach to strategy developmentExperience with social media management tools and analytics platformsPreferred SkillsExperience with TikTok content creation and growth strategiesExperience with community building and Facebook groupsExperience in wellness, beauty, or related industriesGraphic design and video editing capabilitiesExperience with paid social media campaigns (nice to have)Knowledge of SEO and content optimizationWork ArrangementHybrid position: 2 days in-office (NYC location) and remote for the remainderWhat We OfferCompetitive salary based on experienceOpportunity to shape and grow our social media presenceCreative freedom and collaborative work environmentTo apply, please send your resume and portfolio to jobs@.

Created: 2025-03-09